B2B & B2C Expertise


The action of working together to produce something new.
Let us lay the foundation for your branding initiatives.


The process of bringing something into existence.
Let us build an identity that brings your Brand to life.


The act of imparting information, ideas, and concepts.
Let us ensure that your Brand delivers the right message.

i4 Methodology

A process is defined by its performance, and our proprietary i4 Methodology is designed to perform specifically in complex and competitive business environments. Purposefully customized for each client, our methodology is where art meets science. Engineered to generate branding solutions driven by rigorous, fact-based assessment, the i4 Methodology consistently produces superior results that are validated both qualitatively and quantitatively.

Case Studies

Brandsymbol positively impacts clients by strategically building marketable and memorable brands:

brandsymbol, branding agency, corporate Brand identity B2B & B2C case study, Apperson
Corporate Brand Identity - Delivered a powerful verbal and visual Brand identity, including a new positioning and messaging strategy to maximize the Brand long-term.
brandsymbol, branding agency, Brand strategy B2B & B2C case study, automotive technology provider
Brand Strategy - Prepared a lifestyle branding white paper, empowering the assessment of the potential impact of a revolutionary new connectivity platform among key customers.
brandsymbol, branding agency, verbal Brand identity B2B & B2C case study, Cadillac
Legacy Verbal Brand Identity - Brandsymbol principals created a unique Brand identity to position the Company's first SUV as a distinct luxury vehicle.

brandsymbol, branding agency, corporate Brand identity B2B & B2C case study, DecisionPathHR
Corporate Brand Identity - A comprehensive verbal and visual corporate identity was created to serve as both a focal point for communication and a vehicle for strategic positioning.
brandsymbol, branding agency, Brand strategy B2B & B2C case study, industrial software provider
Brand Strategy - Provided expert knowledge to craft a corporate vision and define the Company's unique positioning in an extremely crowded and competitive technology marketplace.
brandsymbol, branding agency, Brand architecture B2B & B2C case study, medical device manufacture
Brand Architecture - Reorganized both existing and new brands, products and names to better reflect customer benefits and reduce costs by refining the product naming process.

brandsymbol, branding agency, verbal Brand identity B2B & B2C case study, Microsoft
Legacy Verbal Brand Identity - Successfully communicating the innovative product benefits enabled a new strategic direction that targeted additional customer segments.
brandymbol, branding agency, verbal Brand identity B2B & B2C case study, Nikon
Verbal Brand Identity - Created a dynamic name for a new product that could span all international markets, unlike other country-specific product offerings, and optimally their aligned product portfolio.
brandymbol, branding agency, corporate Brand identity B2B & B2C case study, RighTime
Corporate Identity - The unifying corporate identity consolidated three offerings into one Brand to strategically position and differentiate the new Company against national competitors.

Client Testimonials

“We made the decision to engage the brandsymbol team with our corporate identity redesign and Brand repositioning project. We were consistently pleased with their strategic thinking, creative directions, emphasis on client service and adherence to our project’s timeline. I was also impressed that they always took every step necessary to make sure all members of the Apperson team were heard. I would highly recommend brandsymbol as they completed what they promised and dramatically pushed the Apperson Brand forward with the superior work quality.”

Corporate Verbal and Visual Brand Identity

“[Brandsymbol has] a more solid, fact-based, analytical approach while most firms base their efforts on subjectivity.”

Blue Cross Blue Shield
Brand Architecture & Verbal Brand Identity

“Brandsymbol has a creative strategic process, is extremely responsive and attentive to details, and goes above and beyond to meet customer expectations.”

Capital One
Verbal Brand Identity

“[Brandsymbol] quickly delivered professional designs that could be explored. One of the most noteworthy characteristics of the brandsymbol team is their ability to take constructive criticism, quickly applying changes while also developing the new design. We were incredibly pleased with the final creative product developed.”

Verbal Brand Identity

“Brandsymbol has a definite method they use, but were very flexible to read our particular situation and Company. We did not have to worry about some of the shifts in scope or focus – brandsymbol handled changes with grace and a view to building a long-term relationship, which made the project a pleasure.”

Verbal Brand Identity

“We are very happy we made the decision to work with brandsymbol. The customized approach brandsymbol applied to our project was well structured, strategic, and timely. It was clear that brandsymbol was on the same page as the Wendy’s team in regard to the creative direction we wanted to pursue, and this was evident in the results…We truly enjoyed working with them, not as a vendor, but as a partner.”

Verbal Brand Identity