Corporate Brand Identity
The SituationApperson provides innovative data services and solutions designed to advance educational and professional development. With the data service market shifting, Apperson needed to rebrand the Company’s educational segment to provide academic, social, and emotional support without deterring existing and future corporate customers. Apperson challenged brandsymbol to quickly deliver a world-class verbal and visual Brand identity, including a logo and tagline that encompass the Company’s diverse customer base.
The SolutionPrior to developing a verbal and visual Brand identity, brandsymbol recognized – through rigorous industry and product analysis – a need for a new positioning strategy. Apperson’s previous product-driven strategy ambiguously defined the Company’s different target audiences, creating consumer confusion. Brandsymbol realigned Apperson’s segments, establishing a client-focused strategy that positions the Company as an industry leader across targeted market segments
Brandsymbol utilized the new positioning strategy to deliver a comprehensive verbal and visual Brand identity for Apperson’s newly client-focused product offerings. Through a progressive tagline-creation process, brandsymbol delivered “Know More. Be More.” which appropriately represents the common goal between Company and client: Knowledge. In addition, brandsymbol delivered a world-class logo that is easily recognizable and flexible across all segments.