Corporate Brand Identity




The Situation


Entering an industry engulfed by technology, experienced human resource experts set out to create a staffing and recruiting Company that would leverage the power of face-to-face communication in customizing recruiting solutions. The new Company trusted brandsymbol’s proprietary methodology to develop a comprehensive verbal and visual corporate identity, serving as both a focal point for internal and external communications and a vehicle for strategic positioning in the marketplace.

The Solution


Brandsymbol delivered the distinctive and reliable visual and verbal Brand identity DecisionPathHR. The world-class verbal identity strategically positions and clearly communications the new Company’s distinctive recruiting solutions, bringing employers and job candidates face-to-face in order to determine the correct “decision” and the ideal “path” to go down. In addition, brandsymbol delivered a comprehensive visual identity – logo and word mark – that anchor a portfolio of various marketing materials (i.e., letterhead, business cards, coffee mugs).

The Success


Since inception, DecisionPathHR has effectively implemented the delivered verbal and visual Brand identity, using the Brand name, logo, and word mark across all internal and external materials. After successfully entering the saturated Charlotte, North Carolina market, DecisionPathHR has expanded into multiple metropolitan areas in Florida, North Carolina and South Carolina.



brandsymbol, branding agency, corporate Brand identity B2B & B2C case study, DecisionPathHR
B2B & B2C corporate Brand identity case study, DecisionPathHR, branding agency
B2B & B2C corporate Brand identity case study, DecisionPathHR, branding agency