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VantagePoint
  • Lights! Camera! Action! The Brands You See In Film

    Gears shift, engines rumble, and tires screech as bank robbers dodge in and out of traffic. Clinging to the edge of your seat, heart pumping, mind racing, your eyes stare into the vibrant screen. You may recognize...
    Read More >

    BSYVantagePoint_ProductPlacement_DSP_MainImage
  • DRUG NAMING 101 SERIES: Selection Of An Ownable And Safe Name Candidate

    From trademark registration to regulatory submission, the ultimate goal of any pharmaceutical naming project is name approval. An experienced branding partner will always create names with this goal in mind,...
    Read More >

    BSYVantagePoint_DrugNaming101_MainImage
  • The Famous Faces Of The Brands You Love

    In today’s world, celebrities are everywhere. They are there when we turn on our TV’s, use our smartphones, in the check-out line on tabloids, and even when we step outside and walk down the street we are exposed...
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    BSYVantagePoint_CelebrityFaceOfTheBrand_MainImage_CMP

Featured Posts:

BSYVantagePoint_ProductPlacement_DSP_MainImage
BSYVantagePoint_ProductPlacement_DSP_MainImage
March 6, 2018
Lights! Camera! Action! The Brands You See In Film
Gears shift, engines rumble, and tires screech as bank robbers dodge in and out of traffic. Clinging to the edge of your seat, heart pumping, mind...
Read More >
BSYVantagePoint_DrugNaming101_MainImage
BSYVantagePoint_DrugNaming101_MainImage
January 12, 2018
DRUG NAMING 101 SERIES: Selection Of An Ownable And Safe Name Candidate
From trademark registration to regulatory submission, the ultimate goal of any pharmaceutical naming project is name approval. An experienced...
Read More >
BSYVantagePoint_CelebrityFaceOfTheBrand_MainImage_CMP
BSYVantagePoint_CelebrityFaceOfTheBrand_MainImage_CMP
December 11, 2017
The Famous Faces Of The Brands You Love
In today’s world, celebrities are everywhere. They are there when we turn on our TV’s, use our smartphones, in the check-out line on tabloids,...
Read More >
BSYVantagePoint_PharmaAdPolice_MainImage_AMT
BSYVantagePoint_PharmaAdPolice_MainImage_AMT
December 4, 2017
The “Ad Police” Of The Pharma World
In a year that has seen relative few FDA Office of Prescription Drug Promotion (OPDP) warnings issued, it seems they are attempting to make up for...
Read More >
BSYImage_WomanWithBalloons
BSYImage_WomanWithBalloons
October 2, 2017
Don’t Cry It’s Just A Drug Name
If you have turned on your TV in the last few months chances are you have seen commercials for pharmaceuticals, because let’s face it, they seem...
Read More >
BSYVantagePoint_MainImage
BSYVantagePoint_MainImage
September 25, 2017
When Brands Become Something More
In the world we live in today, it seems as though everything is personalized. Even the brands we surround ourselves with are being given...
Read More >
BSYVantagePoint_ClincalTrail_MainImage_DER
BSYVantagePoint_ClincalTrail_MainImage_DER
September 5, 2017
How Branded Clinical Trials Help A New Drug Stand Out
New drugs are constantly being created and introduced to the general public, so it can be a challenge to stand out amongst the crowd. Creating a...
Read More >
BSYVantagePoint_Dunkin_MainImageAMT
BSYVantagePoint_Dunkin_MainImageAMT
August 28, 2017
Do-Nut Go Changing
The famous doughnut retailer is thinking about dropping the “Donut’s.” Do not worry you will still be able to get your favorite glazed or...
Read More >
Unknown
Unknown
August 21, 2017
Legal Hurdles In Pharmaceutical Brand Naming
Navigating the complicated field of trademarks when developing a Brand name can be a daunting task, which even more exemplified when it’s a...
Read More >
July 18, 2016
Pharmaceutical Branding Begins In The Trial Stage
Clinical research is a crucial step in pharmaceutical development as it lays the foundation for the future success or failure of the compound....
Read More >
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Blog

BSYVantagePoint_Dunkin_MainImageAMT
BSYVantagePoint_Dunkin_MainImageAMT
August 28, 2017
Do-Nut Go Changing
The famous doughnut retailer is thinking about dropping the “Donut’s.” Do not worry you will still be able to get your favorite glazed or...
Read More >
Unknown
Unknown
August 21, 2017
Legal Hurdles In Pharmaceutical Brand Naming
Navigating the complicated field of trademarks when developing a Brand name can be a daunting task, which even more exemplified when it’s a...
Read More >
BSYVantagePoint_PrivateLabelFood_MainImage_CMP
BSYVantagePoint_PrivateLabelFood_MainImage_CMP
August 14, 2017
Which Do You Pick-Up: Iconic Food Brands, Store Brands, Or Health-Conscious Brands?
The dynasty days of iconic food brands owned by large companies like Kellogg’s and Mondelēz International running the grocery stores may be...
Read More >
BSYVantagePoint_ClientCommunication_MainImage_AMT
BSYVantagePoint_ClientCommunication_MainImage_AMT
August 7, 2017
Project Management Through The Eyes Of The Client
Managing a client’s project is an intricate balancing act requiring strong communication, organization, and problem-solving skills. What are the...
Read More >
BSYVantagePoint_ClinicalTrialNaming_MainImage_DER
BSYVantagePoint_ClinicalTrialNaming_MainImage_DER
July 31, 2017
What Is A Brand-Named Clinical Trial Worth?
The clinical trial is a vital stage in the life of any drug and its affiliated promises to the impacted healthcare and patient audiences, but why...
Read More >
BSYVantagePoint_Rebranding_CDT_MainImage
BSYVantagePoint_Rebranding_CDT_MainImage
July 24, 2017
Out With The Old, In With The New … When Is It Appropriate To Rebrand
A Brand is the overall identity of a Company, product, or service. It’s the culmination of everything the target audience experiences,...
Read More >
BSYVantagePoint_SmartSpeakers_DSP_MainPage
BSYVantagePoint_SmartSpeakers_DSP_MainPage
July 17, 2017
Google Home, Amazon Echo, Apple HomePod … The Difference is in The Brand
Imagine living in a world where you can talk to a small electronic device no bigger than a water bottle. This device can order pizza for you, play...
Read More >
BSYVantagePoint_Rebuttal_MainImage_CDT
BSYVantagePoint_Rebuttal_MainImage_CDT
July 10, 2017
How To Manage A Rebuttal
Pharmaceutical companies and their branding agency partners face many difficult questions while undertaking a product naming initiative. Whether...
Read More >
BSYVantagePoint_July4th_MainImage_CMP
BSYVantagePoint_July4th_MainImage_CMP
July 3, 2017
Brands That Make Fireworks
With the 241st anniversary of the signing of the Declaration of Independence quickly approaching, we want to take a moment to reflect and...
Read More >
BSYVantagePoint_BrandColors_MainImage_HMF
BSYVantagePoint_BrandColors_MainImage_HMF
June 26, 2017
The Colors Behind Brands
Everyone remembers the hierarchy in a kindergarten classroom. The most admired classmates were always the ones with the largest selection of...
Read More >
Page:<12345 >»

Featured Contributors:

Casey Peebles
Casey Peebles
Clayton Tolley
Clayton Tolley

Tags:

Branding | B2C | Marketing | Naming | Healthcare | Advertising | Technology | Pharmaceutical Naming | B2B | Pharmaceutical Branding | Regulatory | Digital Branding | Logo Design | Trademark | Pharmaceutical
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