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Legal Hurdles In Pharmaceutical Brand Naming
Navigating the complicated field of trademarks when developing a Brand name can be a daunting task, which even more exemplified when it’s a pharmaceutical product and the regulatory authorities also have a say. A...
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Which Do You Pick-Up: Iconic Food Brands, Store Brands, Or Health-Conscious Brands?
The dynasty days of iconic food brands owned by large companies like Kellogg’s and Mondelēz International running the grocery stores may be coming to an end. Over the past several years private label products have...
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Project Management Through The Eyes Of The Client
Managing a client’s project is an intricate balancing act requiring strong communication, organization, and problem-solving skills. What are the key components to successful project management? Why do some agencies...
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