Lights! Camera! Action! The Brands You See In Film

Gears shift, engines rumble, and tires screech as bank robbers dodge in and out of traffic. Clinging to the edge of your seat, heart pumping, mind racing, your eyes stare into the vibrant screen. You may recognize...
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DRUG NAMING 101 SERIES: Selection Of An Ownable And Safe Name Candidate

From trademark registration to regulatory submission, the ultimate goal of any pharmaceutical naming project is name approval. An experienced branding partner will always create names with this goal in mind,...
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The Famous Faces Of The Brands You Love

In today’s world, celebrities are everywhere. They are there when we turn on our TV’s, use our smartphones, in the check-out line on tabloids, and even when we step outside and walk down the street we are exposed...
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Featured Posts:

March 6, 2018

Lights! Camera! Action! The Brands You See In Film

Gears shift, engines rumble, and tires screech as bank robbers dodge in and out of traffic. Clinging to the edge of your seat, heart pumping, mind...

January 12, 2018

DRUG NAMING 101 SERIES: Selection Of An Ownable And Safe Name Candidate

From trademark registration to regulatory submission, the ultimate goal of any pharmaceutical naming project is name approval. An experienced...

December 11, 2017

The Famous Faces Of The Brands You Love

In today’s world, celebrities are everywhere. They are there when we turn on our TV’s, use our smartphones, in the check-out line on tabloids,...

December 4, 2017

The “Ad Police” Of The Pharma World

In a year that has seen relative few FDA Office of Prescription Drug Promotion (OPDP) warnings issued, it seems they are attempting to make up for...

October 2, 2017

Don’t Cry It’s Just A Drug Name

If you have turned on your TV in the last few months chances are you have seen commercials for pharmaceuticals, because let’s face it, they seem...

September 25, 2017

When Brands Become Something More

In the world we live in today, it seems as though everything is personalized. Even the brands we surround ourselves with are being given...

September 5, 2017

How Branded Clinical Trials Help A New Drug Stand Out

New drugs are constantly being created and introduced to the general public, so it can be a challenge to stand out amongst the crowd. Creating a...

August 28, 2017

Do-Nut Go Changing

The famous doughnut retailer is thinking about dropping the “Donut’s.” Do not worry you will still be able to get your favorite glazed or...

August 21, 2017

Legal Hurdles In Pharmaceutical Brand Naming

Navigating the complicated field of trademarks when developing a Brand name can be a daunting task, which even more exemplified when it’s a...

July 18, 2016

Pharmaceutical Branding Begins In The Trial Stage

Clinical research is a crucial step in pharmaceutical development as it lays the foundation for the future success or failure of the compound....

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Blog

September 11, 2017

The Kids Called…They Want Their Vinyl Back

We live in a world where brands go in and out of style every year. In the ever-changing technological age we live in, it comes as no surprise that...

September 5, 2017

How Branded Clinical Trials Help A New Drug Stand Out

New drugs are constantly being created and introduced to the general public, so it can be a challenge to stand out amongst the crowd. Creating a...

August 28, 2017

Do-Nut Go Changing

The famous doughnut retailer is thinking about dropping the “Donut’s.” Do not worry you will still be able to get your favorite glazed or...

August 21, 2017

Legal Hurdles In Pharmaceutical Brand Naming

Navigating the complicated field of trademarks when developing a Brand name can be a daunting task, which even more exemplified when it’s a...

August 14, 2017

Which Do You Pick-Up: Iconic Food Brands, Store Brands, Or Health-Conscious Brands?

The dynasty days of iconic food brands owned by large companies like Kellogg’s and Mondelēz International running the grocery stores may be...

August 7, 2017

Project Management Through The Eyes Of The Client

Managing a client’s project is an intricate balancing act requiring strong communication, organization, and problem-solving skills. What are the...

July 31, 2017

What Is A Brand-Named Clinical Trial Worth?

The clinical trial is a vital stage in the life of any drug and its affiliated promises to the impacted healthcare and patient audiences, but why...

July 24, 2017

Out With The Old, In With The New … When Is It Appropriate To Rebrand

A Brand is the overall identity of a Company, product, or service. It’s the culmination of everything the target audience experiences,...

July 17, 2017

Google Home, Amazon Echo, Apple HomePod … The Difference is in The Brand

Imagine living in a world where you can talk to a small electronic device no bigger than a water bottle. This device can order pizza for you, play...

July 10, 2017

How To Manage A Rebuttal

Pharmaceutical companies and their branding agency partners face many difficult questions while undertaking a product naming initiative. Whether...

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Featured Contributors:

Casey Peebles

Clayton Tolley

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