• Brand Activism as We Approach the Midterms

    There is no limit to the number of “hot topics” a company could choose when crafting their Brand activism strategy and as we approach the midterm elections, it seems as if it is ramping up to new levels....
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  • Medtronic: Strength in a Name

    We were saddened to learn of the death of Earl Bakken, the founder of Medtronic and inventor of the first wearable external pacemaker. His legacy impacted many inside both the medical and patient communities. The...
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  • Potential Conflict in Trademark Screening

    You need a distinguishing, first-in-class name that you can successfully trademark. You want this name to be a unique identifier while ideally remaining relatively easy to protect. After coming up with ideal name...
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Blog

October 16, 2017
DRUG NAMING 101 SERIES: Who Should Be Involved In The Naming Process?
If you have never used a naming agency, you may think – “How hard can it be? We can do it internally” or “our ad agency should be able to...
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October 9, 2017
“Oh Yeaahh!”: A Brief Look Into The History Of Kool-Aid
If childhood could be distilled into one simple image, a smile with a red sugar-stained mouth could certainly be argued as the best choice. For...
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October 2, 2017
Don’t Cry It’s Just A Drug Name
If you have turned on your TV in the last few months chances are you have seen commercials for pharmaceuticals, because let’s face it, they seem...
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September 25, 2017
When Brands Become Something More
In the world we live in today, it seems as though everything is personalized. Even the brands we surround ourselves with are being given...
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September 18, 2017
The Next Blockbuster Drug: Xxyqxz
From the broadest standpoint, drugs all seem to have odd sounding names. Odd because in order to prevent potential confusion and to make sure that...
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September 11, 2017
The Kids Called…They Want Their Vinyl Back
We live in a world where brands go in and out of style every year. In the ever-changing technological age we live in, it comes as no surprise that...
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September 5, 2017
How Branded Clinical Trials Help A New Drug Stand Out
New drugs are constantly being created and introduced to the general public, so it can be a challenge to stand out amongst the crowd. Creating a...
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August 28, 2017
Do-Nut Go Changing
The famous doughnut retailer is thinking about dropping the “Donut’s.” Do not worry you will still be able to get your favorite glazed or...
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August 21, 2017
Legal Hurdles In Pharmaceutical Brand Naming
Navigating the complicated field of trademarks when developing a Brand name can be a daunting task, which even more exemplified when it’s a...
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August 14, 2017
Which Do You Pick-Up: Iconic Food Brands, Store Brands, Or Health-Conscious Brands?
The dynasty days of iconic food brands owned by large companies like Kellogg’s and Mondelēz International running the grocery stores may be...
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Featured Contributors:

Mona Burtz
Ashley Tolley

Tags:

Branding | B2C | Naming | Marketing | Healthcare | Advertising | Pharmaceutical Naming | Technology | B2B | Pharmaceutical Branding | Regulatory | Trademark | Logo Design | Digital Branding | Pharmaceutical