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Where to Begin?: Timing Considerations in Pharmaceutical Naming, Part I
The Pharmaceutical development timeline is littered with regulatory considerations, one of which is the review of a Proprietary (Invented or Brand) Name. Deciding on when to begin the naming process can often be...
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Is Your Market Research Data Accurate?
Market research is a necessary and invaluable aspect of Brand strategy. Unfortunately, companies are sometimes led astray by inaccurate, incomplete or useless information caused by poor research tactics. These...
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Leaping Upwards: Corporate Visual Rebrands Examined
Updating a Company logo or corporate visual identity is a complex task that must be approached using a strategic and proven process. Visual identity is one of the two most regularly consumer facing aspects of a Brand...
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