NBA All-Star Comes to Charlotte, And Big Shoe Brands Follow

The annual celebration of the NBA's greatest talents was on full display in the Queen City this past weekend. High-flying dunks, deep three pointers, and an astonishing lack of defense were all to be expected on the...
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Incorporating Executive and Extended Teams into the Naming Process

After being in the name development business for a few years, let alone the nearly three decades that I have, it becomes very apparent that foreseeing opportunities for building consensus on naming directions is of...
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CES Part II: Brand Naming With Authenticity

Recently Brandsymbol and I had the privilege of attending one of the largest trade shows in the world: The 2019 Consumer Electronic Show (CES) in Las Vegas. We got to connect with clients such as Philips, Microsoft,...
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Featured Posts:

February 20, 2019

NBA All-Star Comes to Charlotte, And Big Shoe Brands Follow

The annual celebration of the NBA's greatest talents was on full display in the Queen City this past weekend. High-flying dunks, deep three...

February 14, 2019

Incorporating Executive and Extended Teams into the Naming Process

After being in the name development business for a few years, let alone the nearly three decades that I have, it becomes very apparent that...

February 5, 2019

CES Part II: Brand Naming With Authenticity

Recently Brandsymbol and I had the privilege of attending one of the largest trade shows in the world: The 2019 Consumer Electronic Show (CES) in...

January 29, 2019

Trademark Question: Does the Length of a Mark Matter?

A world-class Brand should be distinct from the competitors in its space. In order to generate a distinctive and differentiated Brand name, a...

January 22, 2019

When a Brand Becomes Something More

Building a Brand that becomes something more than a simple identifier for a product or Company is the goal. When all tissues are called Kleenex,...

January 15, 2019

CES 2019

The Consumer Electronics Showcase (CES) is the world’s gathering place for all those who thrive on the business of consumer technologies. This...

November 5, 2018

Brand Activism as We Approach the Midterms

There is no limit to the number of “hot topics” a company could choose when crafting their Brand activism strategy and as we approach the...

October 29, 2018

Medtronic: Strength in a Name

We were saddened to learn of the death of Earl Bakken, the founder of Medtronic and inventor of the first wearable external pacemaker. His legacy...

August 28, 2018

Potential Conflict in Trademark Screening

You need a distinguishing, first-in-class name that you can successfully trademark. You want this name to be a unique identifier while ideally...

August 20, 2018

The Quality and Quantity Necessary for Effective Drug Naming

Pharmaceutical clients often ask, “what if?” What if the primary name for which we’re submitting gets rejected by the FDA, or another global...

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Blog

November 27, 2017

The Parade Of Brands: An American Tradition In The Big Apple

No matter your Thanksgiving morning tradition – waking up at the crack of dawn to put the bird in the oven, running in a turkey trot, or simply...

November 20, 2017

China May Be Thousands Of Miles Away From Kentucky, But They Sure Do Love Their KFC

What is the most popular US state in China? California, because of Hollywood’s reach in the movie world? New York, because of its iconic status...

November 13, 2017

DRUG NAMING 101 SERIES: How Should The Creative Process Kickoff?

Before a naming agency can begin name development, they must have a thorough understanding of the project and all the elements that impact its...

November 6, 2017

Ads Are Spreading Their Way Across NBA Jerseys

NBA fans have been exposed to a growing number of advertisements so far this season despite the leagues efforts to reduce the number of on court...

October 30, 2017

Scare Tactics: Which Brands Are Setting Themselves Apart This Halloween Season?

Halloween always represents a huge opportunity for brands to deviate from their traditional marketing appearance and join the rest of us by...

October 23, 2017

Comparing Apples To Apples Isn’t As Simple As It Sounds When It Comes To Trademarking

Why is it that you can drink a Dixie Beer out of a Dixie cup while listening to the Dixie Chicks? Or pick up some Dove chocolate in one aisle of...

October 16, 2017

DRUG NAMING 101 SERIES: Who Should Be Involved In The Naming Process?

If you have never used a naming agency, you may think – “How hard can it be? We can do it internally” or “our ad agency should be able to...

October 9, 2017

“Oh Yeaahh!”: A Brief Look Into The History Of Kool-Aid

If childhood could be distilled into one simple image, a smile with a red sugar-stained mouth could certainly be argued as the best choice. For...

October 2, 2017

Don’t Cry It’s Just A Drug Name

If you have turned on your TV in the last few months chances are you have seen commercials for pharmaceuticals, because let’s face it, they seem...

September 25, 2017

When Brands Become Something More

In the world we live in today, it seems as though everything is personalized. Even the brands we surround ourselves with are being given...

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Featured Contributors:

David Plaisance

Douglas Rand

Ben Patton

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