CHARLOTTE, N.C. – Brandsymbol, a Brand Naming Agency, announces the hiring of Richard E. George, Chief Brand Strategy Officer, to introduce fact-driven Brand Strategy and Architecture offerings as part of their continued growth.
R. E. George started his Brand-building career at The Procter & Gamble Company, leading the High Point, Folgers Crystals, and Pringle’s brands to record market shares. To capitalize on his unique skills, R. E. George was appointed P&G’s first Special Events Manager, building a multi-million dollar Department that pioneered numerous award-winning programs. After his success at P&G, R. E. George started his own agency, exsportise, helping corporate sponsors such as The Andrew Jergens Company, Pepperidge Farm, and the US Air Force achieve their business objectives through sports and events.
His initial work with iconic brands has decorated him as an accomplished Brand builder adept at creatively transforming strategic insights into customized business solutions. Throughout his career R. E. George has uniquely employed classical, retail, and sports marketing expertise to profitably build shareholder and sales value at diverse organizations.
“I developed the CRITERIA FOR SUCCESS SCORECARD years ago, as a strategic tool to turn qualitative variables into quantitative measurements that drive objective decision making in sophisticated marketing organizations” R. E. George explains. “Joining brandsymbol will allow me to utilize this tool to initiate and lead change at world-clients clients based on facts, not opinions … something that no other branding agency can truly do.”
“It is rare for a creative branding agency to have someone on staff that is as analytical and disciplined as R. E. George,” Brandsymbol’s President & CEO, Clayton D. Tolley states. “He brings a skillset that strategically complements our creative naming team and broadens brandsymbol’s offerings which will extend us into a new client base.”
R. E. George will play an important role in taking brandsymbol to the next level, both on the client side – producing go-to market solutions – and internally, training creative personnel to work more efficiently and effectively, always with the goal of delivering brandsymbol clients world-class brands.
With over two decades of experience, brandsymbol was founded with the goal of revitalizing the agency-client relationship by innovating and transforming the branding process, to deliver world-class solutions, customized for each client. Our proprietary i4 Methodology is engineered to provide senior-level expertise, global creative, advanced legal & regulatory solutions to deliver clients world-class brands that are based on facts and figures, not opinions and observations.
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