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October 16, 2017
If you have never used a naming agency, you may think – “How hard can it be? We can do it internally” or “our ad agency should be able to...
September 5, 2017
New drugs are constantly being created and introduced to the general public, so it can be a challenge to stand out amongst the crowd. Creating a...
March 20, 2017
Proprietary Brand naming is an arduous and complicated task, encompassing continuous research, countless brainstorming sessions, extensive...