BASF Launches ZoomLab and RegXcellence

Yesterday BASF launched a new suite of platforms designed to help pharma companies find products, create new drug formulations, and navigate compliance issues.

Brandsymbol is proud to have worked alongside BASF to craft the name ZoomLab as well as the brand strategy and positioning behind RegXcellence and is thrilled to be related to yet another system that will help pharmaceutical companies deliver a superior product.