The holidays are a time of relaxation and celebration for the end of the year, full of festivities and time spent with those we care about. Throughout the last few years, some of the world’s biggest brands have also gotten in on the festive fun, altering their logo or image in some way to make their company feel more in the holiday spirit. Here are a few of our team’s favorite holiday logo redesigns as we head into the end of the year.
Every year, Google showcases a new design (or set of designs) that remakes their logo in the festive spirit. With logos that evoke Christmas, Hannukah, Kwanzaa, New Year’s Eve, and more, the top search engine in the world is able to provide users with a welcoming sight whenever they have a question. This year’s design is simple but effective—after all, who doesn’t love Christmas lights?
The Target bullseye logo is iconic, and they capitalized on its easily recognizable status with a holiday design that’s both charming and clever. By simply adding sparkle to its bullseye and a string at the top, the Target logo is transformed into an ornament, evoking the holiday decorating tradition while still instantly recognizable.
As another example of retaining the original logo but giving it a seasonal edge, Vimeo keeps its signature font while adding a wintery twist. Their 2013 seasonal design is a particular standout, featuring candy canes, reindeer, a snowman, and a wreath in the shape of the brand’s name. The hand-drawn look also emphasizes the company’s creative core.
Adidas is known for two important visual identity components: its three stripes and the trefoil. Adidas gave its trefoil logo the wreath treatment in this holiday makeover, adding a bow and ornaments for good measure. By completely changing the colors and texture of the logo—while retaining the recognizable shape—Adidas is able to maintain their identity while embracing the holiday season.
These are just a few of our favorite holiday logo redesigns from some of the top brands in the world. An effective holiday rebrand can differentiate you from your competition, promote a seasonal campaign, or offer another way for your company to connect with customers. While completely changing your look is usually not a good idea, well-executed logo redesigns can cause plenty of festive cheer for your audience.
Keep an eye out for any new holiday logo changes and have a happy and safe holiday season!