Apperson

Apperson provides innovative data solutions to advance educational and professional development. Needing to rebrand their educational segment to convey academic, social, and emotional support without deterring existing and future corporate customers, Apperson tasked Brandsymbol with delivering a world-class verbal and visual brand identity. In just four weeks, Brandsymbol created and utilized a new positioning strategy to deliver a strategic tagline, “Know More. Be More.,” that hit the mark for needed rebrand attributes, as well as a distinct logo flexible across all segments for Apperson’s newly client-focused product offerings.