Ethicon partnered with Brandsymbol to name their innovative hemostatic sealing patch, designed to address challenging surgical bleeding scenarios. Indicated for use when conventional methods fall short, this synthetic solution offers rapid hemostasis, strong adhesion, and versatile application.
Brandsymbol collaborated closely with the internal team at Ethicon, including the Johnson & Johnson trademark counsel, incorporating associations of adhesion and its ability to be easily applied and cut or torn to apply to any surface area. The final name, ETHIZIA™[eth-hee-zee-ah], succinctly captures the product’s essence and key differentiators and signifies a legacy connection with Ethicon. This strategic naming enhances the product’s identity, positioning ETHIZIA™ as a reliable solution in Ethicon’s line of groundbreaking medical innovations.