nv energy

Nevada Power, Sierra Pacific Power, and Sierra Pacific Resources – affiliates operating under a single corporate umbrella – provided clean, efficient energy to the state of Nevada. As the company expanded its service areas, it recognized the need for a unified brand to improve brand recognition and position itself for future success. Brandsymbol partnered with internal marketing teams to create and validate the NV Energy brand identity and trademark as a strategic, unifying identifier. Following its implementation, NV Energy quickly became a household name, proudly serving Nevada across a service spanning over 44,000 square miles.