nv energy

Nevada Power, Sierra Pacific Power, and Sierra Pacific Resources provided clean and efficient energy in Nevada, and in 2008 they commissioned Brandsymbol President and CEO Clayton Tolley to explore rebranding options. With Clayton’s guidance, it was decided that a single unifying brand would position the company for success, and NV Energy was developed utilizing the state’s abbreviation in conjunction with “energy” as a strong identifier. After implementation, NV Energy became a household name, proudly serving Nevada with a service area covering over 44,000 square miles.