REVA RISE
(reh-vuh rahyz)
Callaway Golf returned to Brandsymbol to support the launch of a new product within their women’s lineup: an extension of the successful REVA line, built specifically to meet the needs of women golfers seeking more distance, forgiveness, and confidence on the course. The challenge was to create a name that would align with the REVA brand while introducing fresh energy to signal innovation and progress. Brandsymbol partnered closely with the Callaway team to develop a name that felt empowering, accessible, and performance-driven.
The result was REVA RISE—a name that builds on the equity of the original REVA while capturing the upward momentum and optimism the new product brings. “RISE” evokes both the technical benefits of a higher launch and the emotional lift the club offers players who are building confidence in their game. It’s short, memorable, and seamlessly extends the REVA brand family without diluting its identity.
REVA RISE officially launched as a game-changing addition to Callaway’s women’s offerings, reinforcing the company’s commitment to inclusivity, performance, and innovation.
The result was REVA RISE—a name that builds on the equity of the original REVA while capturing the upward momentum and optimism the new product brings. “RISE” evokes both the technical benefits of a higher launch and the emotional lift the club offers players who are building confidence in their game. It’s short, memorable, and seamlessly extends the REVA brand family without diluting its identity.
REVA RISE officially launched as a game-changing addition to Callaway’s women’s offerings, reinforcing the company’s commitment to inclusivity, performance, and innovation.