watson bowman acme

After being acquired by BASF, Watson Bowman Acme requested Brandsymbol to help them bring all their advertising collateral, trade show signage, packaging, and business systems into compliance with BASF’s brand guidelines. We developed a set of brand guidelines to govern the creation of their marketing materials, as well as updating the new art in BASF’s brand style for over 100 pieces of collateral, packaging, and trade show banners. The results allowed Watson Bowman Acme to integrate into BASF’s business while maintaining the positive business equity they’ve earned over the past 65+ years.