BASF | Brandsymbol

BASF requested a proposal outlining the creation of a brand name for a web-based application to be a “Virtual Pharma Assistant.” Brandsymbol enjoys having a strong working relationship with BASF, and this project with a new division represented a unique opportunity. Both teams were determined to create a brand name that positioned the application as an intuitive guide for pharmaceutical professionals—and by utilizing increasingly targeted rounds of creative development, the Brandsymbol team generated a name that met BASF’s needs: ZoomLab, which evokes both speed (“Zoom-“) and scientific prowess (“-Lab”). 

BASF Launches ZoomLab and RegXcellence

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