The Situation
EISIA INC. is a global pharmaceutical company committed to creating hope through innovations that improve the lives of the patients and families. Eisia engaged Brandsymbol to develop a comprehensive graphical user interface design and collateral materials that would strategically position and differentiate Aciphex® Sprinkle™, a revolutionary product for pediatric patients with GERD (Gastroesophageal Reflux Disease ) that can be administered quickly and easily with “just a sprinkling” in a favorite drink or apple sauce snack. This brand creation and collateral needed to position AcipHex® Sprinkle™ (Rabeprazole Sodium) as an ally to patients and HCPs through clear and effective communication of the functional benefits behind an easy dosing solution as well as emphasize the accessibility and approachability of the solution through friendly and engaging brand elements.
