The Situation
Capital One Auto Finance created a new digital product to streamline and direct the process of auto financing. Designed to help their customers make the best decisions when it comes to auto-financing, this product would allow for consumers to configure loans using an online estimation tool. This tool was going to play a large role in Capital One’s Auto Finance offering moving forward, and Brandsymbol was trusted to develop a verbal Brand identity that would propel the product towards success.
