The Situation
Siemens PLM Software, a business unit of Siemens AG – a global powerhouse focusing on the areas of electrification, automation, and digitalization – engaged Brandsymbol, an already established partner with Siemens Healthcare, to develop a Verbal Brand Identity for their new, innovative sketching app. This app required a name that would leverage the foundational and historic significance of the Siemens brand in order to reach professional engineers and designers, while still maintaining an approachable identity that could extend to hobbyists and the general public.
