Leica Geosystems is a world leader in scene-capture solutions for public safety applications looking to launch a handheld GPS measuring device. After one unsuccessful internal attempt, they turned to Brandsymbol to create a brand for this cutting-edge device. Working with the core marketing and product development teams in Switzerland, Brandsymbol led targeted discussions to uncover key attributes to leverage within the Zeno 20 brand. We created a tagline and visuals that speak directly to the end-user, with the “More than GPS” messaging speaking directly to the high functionality of this device, while the design leverages the quality of this product with cohesiveness to the overall Leica brand. Brandsymbol even developed collateral such as brochures, advertisements, and trade show materials for the product launch.