Headquartered in Fort Washington, PA, Acts Retirement-Life Communities is the nation’s largest not-for-profit owner, operator, and developer of continuing care retirement communities (CCRCs). Spanning nine states, from Pennsylvania to Florida, Acts operates a family of 26 campuses that are home to nearly 10,000 residents. With a vision founded in faith and guided by a commitment to integrity and “Loving-Kindness,” Acts has been setting the standard for excellence in senior retirement living since opening its first community in 1972.
Acts’ campus in Matthews, NC, formerly named Plantation Estates, combines the most desirable aspects of North Carolina retirement community living with the convenience of a gated suburban campus. Acts has expanded the community with a new 45-acre residential neighborhood that adds modern and spacious apartments, stand-alone villas, park-like green spaces, lighted walking paths, and life-enhancing amenities.
Because of the potentially negative connotations associated with the term “plantation,” Acts commissioned Brandsymbol to develop a new, distinctive, and memorable verbal brand identity for Plantation Estates that effectively communicates the community’s key attributes, ambitions, and differentiating advantages.