The Situation
Hologic provides healthcare solutions in Breast and Skeletal Health and Diagnostics, along with their surgical products that address debilitating conditions that affect women. Having previously partnered with Brandsymbol on other projects, Hologic required assistance with the creation of a Brand name for an evolutionary product within their gynecologic line. Hologic was introducing an addition to the NovaSure system, specifically a 6mm product to complement the existing 8mm product for endometrial ablation procedures. The slimmer and longer design would provide added convenience to both OBGYNs and their patients.
