A new name is not always the most straightforward answer, but it was the best answer for these three power companies as it would unite them under one brand and propel them forward. NV Energy was developed utilizing the state’s abbreviation in conjunction with ‘energy’ as a strong identifier. This direct but powerful solution emerged as a clear winner among internal and external audiences. After implementation, NV Energy became a household name, proudly serving Nevada with a service area covering over 44,000 square miles.
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