PLUMIAZ

Acorda Therapeutics, a multinational pharmaceutical company, partnered with Brandsymbol to create an appealing, regulatory-approved brand name within reduced time and budget. In just six weeks, we created Plumiaz™, which clearly communicates the seizure-cessation delivery method (i.e., delivered in a plume) via “Plum-” and alludes to diazepam, the medication’s active ingredient, via “-iaz.” After completion of the project, Plumiaz™ was successfully registered with the USPTO and approved by the FDA. 

[8:49 AM] Jacob Lindgren