After conducting a thorough investigative stage and in-depth, collaborative Strategy Workshop with the Trishula team, Brandsymbol honed in on several key strategic insights and creative attributes to explore. Tizona is the name of one of the swords carried by El Cid, Rodrigo Díaz de Vivar. In keeping with that theme, the Trishula name is derived from the Sanskrit word त्रिशूल (triśūla) – from त्रि (trí), meaning “three”, and शूल (śū́la), meaning “a sharp iron pin or stake”. A “trishula” is the divine Hindu symbol for the trident wielded by the god Shiva. Paired with the letter “T” to reference “T-cells”, the Trishula name represents a focused, T-cell-targeting therapy that is a powerful weapon against cancer. These and other selected key traits were used to create the most optimal visual options through iconography, typography, and color palettes that convey our identified critical attributes. After prioritizing the top 4 designs, our evaluative stage clearly identified the final logo selection through “Fit to Concept” and “Favorite Choice” metrics. Brandsymbol also provided the Trishula team with a comprehensive brand style guide that establishes guidelines for the corporate identity’s proper usage.