Throughout history the most successful consumer brand names have proven to incite intense connection with the consumer, creating powerful associations of loyalty, attraction, convenience, recognition, and personal choice. In today’s environment, developing a world-class name for your new consumer product that inspires brand loyalty has never been more challenging. In fact, when you consider brand naming trends in consumer electronics, consumer packaged goods, automotive, and personal care products, it’s easy to see why names and naming strategies must evolve. Whether you are facing developing a standalone brand name for multi-generational audiences or new names that work with established brand names, Brandsymbol’s global teams are here to help.
Customer-Obsessed Branding
200+ years of combined consumer brand experience leads to solutions that are data-driven and highly-focused on your specific target audiences. We tap into the mindset of your audience from the start of each project to craft brands that consumers love.
No Naming Databases
Your brand isn’t cookie cutter, and we don’t utilize a previously concepted bank of names to pull from for your project. Our global team of naming experts approaches each project individually, to develop original, inventive ideas that are specific to you, your brand, your industry, and your goals. We’re all about recycling, but not for the work we do for clients.
Trademark Paralegals On Staff
Our team includes trademark paralegals who screen and vet each name candidate we show to you using a combination of tools that include more than 238 international trademark databases. We want to make sure we are only putting viable options in front of your team and take the necessary steps up front to do so.
Experience In Your Industry
Technology, automotive, financial, CPG, professional services, hospitality, energy. The list goes on. Our senior leadership team is equipped with global expertise across countless consumer-focused industries, and has navigated the complexities and nuances of each. We speak the language of your target customers, because we’ve been there time and time again.
Global Linguistics Evaluation
The world will likely be your stage, and making sure your brand is received well in every market you enter is our top priority. This thorough evaluation is conducted in your 10 identified primary language markets, with in-country, native language-speaking professionals, to ensure the names communicate the correct messaging across all geographic regions.
In It Until You Win It
We guarantee a partnership until the name is approved. Period.
