Throughout history the most successful consumer brand names have proven to incite intense connection with the consumer, creating powerful associations of loyalty, attraction, convenience, recognition, and personal choice. In today’s environment, developing a world-class name for your new consumer product that inspires brand loyalty has never been more challenging. In fact, when you consider brand naming trends in consumer electronics, consumer packaged goods, automotive, and personal care products, it’s easy to see why names and naming strategies must evolve. Whether you are facing developing a standalone brand name for multi-generational audiences or new names that work with established brand names, Brandsymbol’s global teams are here to help.
Customer-Obsessed Branding
Our agency has 200+ years of combined consumer branding agency experience leads to solutions that are data-driven and highly-focused on your specific target audiences. We tap into the mindset of your audience from the start of each project to craft brands that consumers love.
No Naming Databases
Your brand isn’t cookie cutter, and we don’t utilize a previously concepted bank of names to pull from for your project. Our global team of naming experts approaches each project individually, to develop original, inventive ideas that are specific to you, your brand, your industry, and your goals. We’re all about recycling, but not for the work we do for clients.
Trademark Paralegals On Staff
Our team includes trademark paralegals who screen and vet each name candidate we show to you using a combination of tools that include more than 238 international trademark databases. We want to make sure we are only putting viable options in front of your team and take the necessary steps up front to do so. Does your branding agency do that?
Experience In Your Industry
Technology, automotive, financial, CPG, professional services, hospitality, energy. The list goes on. Our senior leadership team has built a brand naming agency with global expertise and experience across countless consumer-focused industries, and has navigated the complexities and nuances of each. We speak the language of your target customers, because we’ve been there time and time again.
Global Linguistics Evaluation
The world will likely be your stage, and making sure your brand is received well in every market you enter is our top priority. This thorough evaluation is conducted in your 10 identified primary language markets, with in-country, native language-speaking professionals, to ensure the names communicate the correct messaging across all geographic regions.
In It Until You Win It
We guarantee a partnership until you get the brand name you need. Period.
CONSUMER BRANDING SUCCESS STORIES.
Our Consumer Brand Partners.
Consumer Branding knowledge:
Behind the Brand: Interview With Clean Juice
At Brandsymbol, we have a passion for branding done well, and we love to explore successful brands to uncover insights from their victories. Clean Juice, the first and only USDA-certified organic juice and food bar
Research Style – Self-Administered Questionnaires (SAQs)
There are several beneficial market research styles for gathering data or information. One of the most convenient and user-friendly of these are online, self-administered questionnaires. Why? An online, self-administered questionnaire (SAQ) is a valuable method
MERRY & BRIGHT: THE BEST HOLIDAY BRAND LOGO REDESIGNS
The holidays are a time of relaxation and celebration for the end of the year, full of festivities and time spent with those we care about. Throughout the last few years, some of the world’s
Are We Running Out of Trademarks?
Assess the current trademark landscape as you finalize your initiatives for the remainder of the year. In this article, we’ll examine an important trademark trend that could impact your name development strategies. Running Out
Tricks For Treats: Brands Embracing Halloween In 2021
Every October, familiar brands embrace the spookiness of Halloween to drive brand awareness and increase their public profile. Let’s take a look at some of 2021’s creative and spirited marketing campaigns and branding redesigns that
4 Tips for Naming to a Global Audience
At the onset of a trademark development initiative, you must consider every strategic component behind brand development, including historical trends, unmet needs, the competitive landscape, and many others. One of the most significant factors to
[8:49 AM] Jacob Lindgren