Developing Healthcare brands has never been more complex than in the current global environment. That’s why Brandsymbol offers an array of solutions driven by analytics, fueled with creativity and embraced by healthcare providers, caregivers, and patients. With decades of experience developing brand strategies, names, and logos for the most innovative healthcare solutions, cutting edge diagnostics, implantable medical devices, and the latest advances in brain and spinal cord stimulation, our solutions connect.
WHY WE’RE DIFFERENT
NO NAMING DATABASES
Your brand isn’t cookie cutter, and we don’t utilize a previously concepted bank of names to pull from for your project. Our global team of naming experts approaches each project individually, to develop original, inventive ideas that are specific to you, your brand, your drug attributes, and your goals. We’re all about recycling, but not for the work we do for clients.
TRADEMARK PARALEGALS ON STAFF
Our team includes trademark paralegals who screen and vet each candidate we show to you. We want to make sure we are only putting viable options in front of your team and take the necessary steps up front to do so.
Our paralegals employ a combination of tools that include over 238 international trademark databases and Common-Law Prescreen.
GLOBAL LINGUISTICS EVALUATION
The world will likely be your stage, and making sure your brand is received well in every market you’ll enter is our top priority. This thorough evaluation is conducted in your 10 identified primary language markets, with in-country, native language-speaking professionals, to ensure the names communicate the correct messaging across all geographic regions.
UNPARALLELED NAME VALIDATION
Validating names individually or in conjunction with existing names and descriptors done right leads to better choices. Our market research team develops customized surveys that work and adhere to the rigorous research constraints for Healthcare suppliers.
IN IT UNTIL YOU WIN IT
We guarantee a partnership until the name is approved. Period.
A TRACK RECORD OF SUCCESS
We’ve created more than 122 healthcare brand identities…and we’re not looking to slow down any time soon.