It goes without saying that the Coronavirus (COVID-19) has shocked the nation and the world. The outbreak and the severity of the disease continue to grow by the day. But where did the virus come from, and how did it get its name? It all began with a discrepancy between the World Health Organization (WHO) and the Coronavirus Study Group (CSG) of the International Committee on Taxonomy of Viruses.
What Does the Coronavirus Name Really Mean?
Despite trends and buzz on social media, the Coronavirus has nothing to do with the adult beverage. The Coronavirus was initially named 2019-nCoV on February 11th, 2020, which signifies that it is a novel virus. Then, later that same day, the CSG published a memo designating 2019-nCoV as a Severe Acute Respiratory Syndrome Coronavirus 2, or SARS-CoV-2.
Of course, when we read “SARS” we might immediately remember the SARS outbreak in 2002-2003. However, the CSG specifically claimed that the intention was not to refer to or or have any relation to SARS. In fact, SARS-CoV-2 scientifically is different from all other similar SARS coronaviruses.
Therefore, naming 2019-nCov as SARS-CoV-2 was found misleading to the public. In an effort to clarify this type of coronavirus, it was clear that it needed a unique name. As a result, WHO renamed SARS-CoV-2 as COVID-19.
The Impact of a Name.
As far as the disease itself, scientists and medical professionals continue to investigate and research this particular type of coronavirus. According to the Center for Disease Control and Prevention (CDC), the overall impact and long-term effects of the disease are still unknown. However, what is clear and certain is the impact of naming a disease. People immediately panic at the thought of another SARS outbreak, which is what the original name of the Coronavirus suggests. In fact, the economic and global impact of COVID-19 has been far more devastating than the disease itself.
This is just one example of the importance of proper naming. If you are in the process of developing a product or establishing a business and need help and guidance with naming and brand development, submit a direct question to the experts at Brandsymbol.