Pharmaceutical naming is extremely complex, given regulatory and legal constraints and parameters. The world’s most innovative and respected pharmaceutical companies continuously trust our brand creation agency and name safety partner, SafeMark, for proprietary, non-proprietary, and clinical trial verbal and visual branding. When you partner with us, you’re in great company, and joining a team with more than 220 years of combined leadership expertise in the pharmaceutical and healthcare sector.
WHY WE’RE DIFFERENT
DECADES OF INDUSTRY EXPERTISE
With 200,000 drugs on the market and more than 1.3 million registered trademarks in Class 5, pharmaceutical naming has never been more elaborate. The difference of one letter could lead to a drug being mistakenly prescribed, resulting in patient harm, or even death. Our senior leadership team, with decades of pharmaceutical branding experience to their name, works directly on your project to navigate these hurdles and deliver creative, screened, and tested names and confidence.
NO NAMING DATABASES
Your brand isn’t cookie cutter, and we don’t utilize a previously concepted bank of names to pull from for your project. Our global team of brand naming experts approaches each project individually, to develop original, inventive ideas that are specific to you, your brand, your drug attributes, and your goals. We’re all about recycling, but not for the work we do for clients.
TRADEMARK PARALEGALS ON STAFF
Our team includes trademark paralegals who screen and vet each candidate we show to you. We want to make sure we are only putting viable options in front of your team and take the necessary steps up front to do so.
TRADEMARK & POCA ANALYSIS
Our paralegals employ a combination of tools that include 268 international trademark databases, along with Pharma-In-Use Legal Prescreen (Corsearch®) and Common-Law Prescreen. Name candidates are also screened with the FDA POCA system to assure that no presented options exceed a 75% threshold in combined Phonetic and Orthographic score.
GLOBAL LINGUISTICS EVALUATION
The world will likely be your stage, and making sure your brand is received well in every market you’ll enter is our top priority. This thorough evaluation is conducted in your 10 identified primary language markets, with in-country, native language-speaking professionals, to ensure the names communicate the correct messaging across all geographic regions.
UNPARALLELED NAME SAFETY TESTING
The Brandsymbol Regulatory Division is the industry-leader in robust and comprehensive regulatory consulting, safety testing, and package and label services for the pharmaceutical and healthcare industries.
IN IT UNTIL YOU WIN IT
We guarantee a partnership until the name is approved for your compound. Period.
A track record of success
We’ve created more than 122 healthcare brand identities…and we’re not looking to slow down any time soon. We want to be your pharmaceutical branding agency.
WE’RE BUILDING BOLD BRANDS FOR OUR PHARMACEUTICAL PARTNERS
Pharma Branding Knowledge:
Unforgettable Names: The Secret Weapon of Blockbuster Drugs
Several weeks ago, we fielded a poll to ask our followers where the name “Aspirin” comes from. Despite the highly scientific answer, 82% of people knew that the name was derived from Acetyl and Spirea
NRG INTERESTED PARTIES MEETING NOVEMBER 2023
The following update is provided by the Brandsymbol Regulatory Division. Our regulatory division is committed to providing consistent educational content and updates on Name Safety Testing Best Practices and Medication Safety Error Prevention. European Medicines
PEACH FUZZ PASSION: ELEVATING EMOTIONAL BRAND CONNECTIONS THROUGH THE PANTONE COLOR OF THE YEAR
Color theory is a formidable instrument in brand creation and marketing. The hues you select for your brand convey powerful messages, influencing how your audience perceives and connects with your brand. Annually, Pantone’s Color of
THE BUSINESS CASE FOR OUTSOURCING BRAND NAMING TO A SPECIALIZED AGENCY
In the ever-evolving realm of brand strategy, the decision to handle internal brand naming or enlist a specialized agency can be pivotal for your business. While internal control may seem enticing, the hidden costs and
NRG INTERESTED PARTIES MEETING NOVEMBER 2023
European Medicines Agency (EMA) Name Review Group (NRG) interested Parties Meeting was a teleconference held on 16 November 2023 to discuss the amendments to the final version Guideline on the acceptability of names for human