NO NAMING DATABASES

Your brand isn’t cookie cutter, and we don’t utilize a previously concepted bank of names to pull from for your project. Our global team of brand naming experts approaches each project individually, to develop original, inventive ideas that are specific to you, your brand, your drug attributes, and your goals. We’re all about recycling, but not for the work we do for clients.

Pharmaceutical Brand naming

Pharmaceutical naming is extremely complex, given regulatory and legal constraints and parameters. The world’s most innovative and respected pharmaceutical companies continuously trust our brand creation agency and name safety divsion, SafeMark, for proprietary, non-proprietary, and clinical trial verbal and visual branding. When you partner with us, you’re in great company, and joining a team with more than 220 years of combined leadership expertise in the pharmaceutical and healthcare sector.

Our naming process is designed for success

Trademark & POCA screening done by real paralegals

Employing a combination of tools that include 268 international trademark databases, along with Pharma-In-Use Legal Prescreen (Corsearch®) and Common-Law Prescreen. Name candidates are also screened with the FDA POCA system to assure that no presented options exceed a 75% threshold in combined Phonetic and Orthographic score.

Global linguistics evaluation

This thorough evaluation is conducted in your 10 identified primary language markets, with in-country, native language-speaking professionals, to ensure the names communicate the correct messaging across all geographic regions.

safety testing done by the best in the business

Our regulatory division, SafeMark, is redefining the safety industry by implementing a new gold standard in name safety testing. This partnership enables us to provide our healthcare clients with a next-level simple and sequential approach to name safety testing that adheres to guidelines set forth by global regulatory authorities.

Be smart. Safety first. Go beyond.