A process-driven approach to brand strategy
Is your brand's strategy driven by theories or data?
Both are necessary, but the starting point is asking the right questions. That’s where we come in, with decades of experience from brands like P&G Folgers, GE Appliance and Toyota Trucks and SUV’s we always challenge the status quo, from the very beginning. But that’s the heart of a strategy that leads to world-class visibility, consistent performance and increased market share. Is your brand strategy clear, consistent and compelling? If not, let’s talk.
BRAND STRATEGY & RESEARCH
When developing a brand, a smart and data-driven strategy is foundational to a successful brand rollout. It’s both aspirational and executional–a testament to who you are and a roadmap for how to achieve your goals.
Our brand strategy process begins with intimately understanding your current brand environment, often employing a blend of qualitative and quantitative research, to gain a 360 view of your company, your market, and your competition. From there, we employ a mix of art and science to develop positioning, architecture, messaging, and more, validated by fact, every step of the way.
Corporate and Product Level Brand Architecture
Corporate and Product Level Brand Positioning
Brand Lift Measurement
BRAND STRATEGY WORK.
BLUE CROSS BLUE SHIELDBusiness | Strategy and Research
Brand Strategy Insight:
Plug Into A Solid EV Brand Strategy
February 17, 2021
Crowdsourcing: Leave Naming to The Experts
January 20, 2021
CES 2021: What Did We Learn?
January 18, 2021
The Importance of Internal Buy-In
January 12, 2021
THERE’S MORE TO EXPLORE
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