A process-driven approach to brand strategy
Is your brand's strategy driven by theories or data?
Both are necessary, but the starting point is asking the right questions. That’s where we come in, with decades of experience from brands like P&G Folgers, GE Appliance and Toyota Trucks and SUV’s we always challenge the status quo, from the very beginning. But that’s the heart of a strategy that leads to word-class visibility, consistent performance and increased market share. Is your brand strategy clear, consistent and compelling? If not, let’s talk.
BRAND STRATEGY & RESEARCH
When developing a brand, a smart and data-driven strategy is foundational to a successful brand rollout. It’s both aspirational and executional–a testament to who you are and a roadmap for how to achieve your goals.
Our brand strategy process begins with intimately understanding your current brand environment, often employing a blend of qualitative and quantitative research, to gain a 360 view of your company, your market, and your competition. From there, we employ a mix of art and science to develop positioning, architecture, messaging, and more, validated by fact, every step of the way.
Corporate and Product Level Brand Architecture
Corporate and Product Level Brand Positioning
Brand Lift Measurement
BRAND STRATEGY WORK.
VERSATRU™Medical Device | Strategy and Research
Brand Strategy Insight:
NAVIGATING NONPROPRIETARY NAMING
September 30, 2020
BOOK LIST FOR NAMING INSPIRATION
September 29, 2020
Mike Williams: 2020 Leukemia & Lymphoma Society MOTY Candidate
September 11, 2020
Emerging COVID-19 Vaccines – Unique Branding Considerations
September 10, 2020
Why to Brand Your Medical Device
September 4, 2020
THERE’S MORE TO EXPLORE
Like what you see? Sign up for an inside look at our latest branding insights.