A process-driven approach to brand strategy
Is your brand's strategy driven by theories or data?
Both are necessary, but the starting point is asking the right questions. That’s where we come in, with decades of experience from brands like P&G Folgers, GE Appliance and Toyota Trucks and SUV’s we always challenge the status quo, from the very beginning. But that’s the heart of a strategy that leads to world-class visibility, consistent performance and increased market share. Is your brand strategy clear, consistent and compelling? If not, let’s talk.
BRAND STRATEGY & RESEARCH
When developing a brand, a smart and data-driven strategy is foundational to a successful brand rollout. It’s both aspirational and executional–a testament to who you are and a roadmap for how to achieve your goals.
Our brand strategy process begins with intimately understanding your current brand environment, often employing a blend of qualitative and quantitative research, to gain a 360 view of your company, your market, and your competition. From there, we employ a mix of art and science to develop positioning, architecture, messaging, and more, validated by fact, every step of the way.
Corporate and Product Level Brand Architecture
Corporate and Product Level Brand Positioning
Brand Lift Measurement
BRAND STRATEGY WORK.
PROCLAIM XR™Healthcare Solutions | Strategy and Research
Brand Strategy Insight:
Big Names, New Logos
April 22, 2021
Important Market Research Tips for your Medical Device
March 31, 2021
Plug Into A Solid EV Brand Strategy
March 25, 2021
2020 Naming Trends in Medical Devices
March 8, 2021
THERE’S MORE TO EXPLORE
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