A process-driven approach to brand strategy
Is your brand's strategy driven by theories or data?
Both are necessary, but the starting point is asking the right questions. That’s where we come in, with decades of experience from brands like P&G Folgers, GE Appliance and Toyota Trucks and SUV’s we always challenge the status quo, from the very beginning. But that’s the heart of a strategy that leads to world-class visibility, consistent performance and increased market share. Is your brand strategy clear, consistent and compelling? If not, let’s talk.
BRAND STRATEGY & RESEARCH
When developing a brand, a smart and data-driven strategy is foundational to a successful brand rollout. It’s both aspirational and executional–a testament to who you are and a roadmap for how to achieve your goals.
Our brand strategy process begins with intimately understanding your current brand environment, often employing a blend of qualitative and quantitative research, to gain a 360 view of your company, your market, and your competition. From there, we employ a mix of art and science to develop positioning, architecture, messaging, and more, validated by fact, every step of the way.
Watson Bowman Acme
Corporate and Product Level Brand Architecture
Corporate and Product Level Brand Positioning
Brand Lift Measurement
BRAND STRATEGY WORK.
Proclaim XR™Healthcare Solutions | Naming
Brand Strategy Insight:
Should I Judge a Pill By Its Color?
March 14, 2022
Behind the Brand: Interview With Clean Juice
July 11, 2022
Research Style – Self-Administered Questionnaires (SAQs)
January 5, 2022
The Importance Of Name Safety Testing Tools In Brand Development
December 30, 2021
MERRY & BRIGHT: THE BEST HOLIDAY BRAND LOGO REDESIGNS
December 20, 2021
Are We Running Out of Trademarks?
December 15, 2021
THERE’S MORE TO EXPLORE
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