Every October, familiar brands embrace the spookiness of Halloween to drive brand awareness and increase their public profile. Let’s take a look at some of 2021’s creative and spirited marketing campaigns and branding redesigns that companies are using to drive their brand forward this spooky season.
Ketchup has been a reliable substitute for blood in Halloween costumes and pranks for years, and this year Heinz is embracing that use of its signature condiment. In a modest Halloween rebrand, Heinz ketchup is being called “Tomato Blood” and styled with some spooky packaging. This temporary rebrand is a clever way to capitalize on the Halloween season and give consumers some fun with their next meal or vampire makeover.
Nike’s brand might be too iconic to change completely for a holiday, but they are capitalizing on Halloween by releasing a festive edition of their Dunk Low sneaker. Featuring signature Halloween colors like orange, black, and white, the sneaker also features a glow-in-the-dark design on the entirety of the shoe. Releasing before Halloween, this festive design is a great way to keep consumers aware of their product during a season when so many businesses are vying for consumers’ attention.
In one of the more creative campaigns of the year, Crest has launched “#BringOnTheCandy.” In this promotion, the popular toothpaste brand offers a chance to win a limited-edition “candy safe” to keep both teeth and candy protected. In a month full of sugar and sweets, it’s a novel strategy to keep their brand top of mind.
As you enjoy your spooktacular festivities, look out for these seasonal treats. Halloween is a time for costumes and fun—for us and the brands we love. There are still plenty of brands coming up with new tricks for their own treats, so be on the lookout for those. Happy Halloween!