Brandsymbol Named Among MM&M’s 8 Agencies to Keep an Eye On

Posted July 9, 2019

“Lots of companies claim they’re able to devise catchy, easily pronounced and brand-simpatico names for new drugs, but Brandsymbol has been doing so successfully for almost a decade now. Indeed, the agency has proven adept at the name game, developing what it calls “verbal brand identities” for AbbVie (Orilissa and Mavyret), Sanofi (Admelog), Roche (Navify), Acorda Therapeutics (Plumiaz) and Sun Pharma (Cequa). Brandsymbol also does its share of work outside healthcare, with clients such as Capital One, HP and Wendy’s.”

MM&M “8 up-and-coming agencies to keep an eye on in 2019”

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