How have naming trends in the Pharmaceutical space changed in the last few years? Are there any patterns we can learn from?
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April 2, 2019
Updating a Company logo or corporate visual identity is a complex task that must be approached using a strategic and proven process. Visual...
February 20, 2019
The annual celebration of the NBA's greatest talents was on full display in the Queen City this past weekend. High-flying dunks, deep three...
February 14, 2019
After being in the name development business for a few years, let alone the nearly three decades that I have, it becomes very apparent that...
January 29, 2019
A world-class Brand should be distinct from the competitors in its space. In order to generate a distinctive and differentiated Brand name, a...