All Posts Tagged:
June 4, 2019
How have naming trends in the Pharmaceutical space changed in the last few years? Are there any patterns we can learn from?
August 20, 2018
Pharmaceutical clients often ask, “what if?” What if the primary name for which we’re submitting gets rejected by the FDA, or another global...
March 6, 2018
Gears shift, engines rumble, and tires screech as bank robbers dodge in and out of traffic. Clinging to the edge of your seat, heart pumping, mind...
October 16, 2017
If you have never used a naming agency, you may think – “How hard can it be? We can do it internally” or “our ad agency should be able to...