Turning Brands into Household Names.

EXPLORE OUR SERVICES

Comprehensive Verbal Branding & Product Naming

Our approach is both data-driven and highly creative, in order to develop brand names and identities that continue to deliver.

CEQUA™

BRAND IDENTITY &
LOGO DESIGN

Sounding intelligent is only half the battle. Our strategy and design teams make your brand come to life through logo design, packaging design, and brand guidelines development.

BRAND STRATEGY & MARKET RESEARCH

Positioning, messaging, architecture, and more. The path to developing smarter brands begins with a data-driven, creative strategy, supported by both quantitative and qualitative research.

BRAND LAUNCH & COMMERCIALIZATION

With your brand foundation in place, we develop a customized go-to-market plan and creative elements to launch your product or service.

i4 METHODOLOGY

Our proprietary fact-based, transformational, results-focused process for providing you with custom brand solutions, which has led to some of the world’s most admired brands. We call it the i4 Methodology. Our clients call it “rock solid”, “forward-thinking”, and “incredibly collaborative”.

HOUSE RULES

Be insatiably curious. Work harder and smarter. Think big. Evaluate and validate. Never leave the coffee empty. Just no.

Safemark Regulatory Consulting

Two brands. One expert partnership.

Our sister brand, SafeMark, is the industry-leader in robust and comprehensive regulatory consulting, safety testing, and package and label services.

In the past 5 years:

82%

of clients work with us more than once

85,800

cups of coffee consumed

65,000

trademark searches performed

240+

brand identities developed

6+

brand geniuses dedicated to each client

100%

senior executive involvement with every project

Q.

Nope. Check out the answer below.

You’re right! Naming must be your middle name.

What is a neologism?
Q.

Nope. Check out the answer below.

You’re right! Naming must be your middle name.

Which of the following is NOT a category of brand name?
Q.

Nope. Check out the answer below.

You’re right! Naming must be your middle name.

Which of the following names did our leadership team NOT create?