A process-driven approach to brand strategy
Is your brand's strategy driven by theories or data?
Both are necessary, but the starting point is asking the right questions. That’s where we come in, with decades of experience from brands like P&G Folgers, GE Appliance and Toyota Trucks and SUV’s we always challenge the status quo, from the very beginning. But that’s the heart of a strategy that leads to world-class visibility, consistent performance and increased market share. Is your brand strategy clear, consistent and compelling? If not, let’s talk.
When developing a brand, a smart and data-driven brand strategy is foundational to a successful brand rollout. It’s both aspirational and executional–a testament to who you are and a roadmap for how to achieve your goals.
Our brand strategy process begins with intimately understanding your current brand environment, often employing a blend of qualitative and quantitative research, to gain a 360 view of your company, your market, and your competition. From there, we employ a mix of art and science to develop positioning, architecture, messaging, and more, validated by fact, every step of the way.
Brand Strategy Services
Corporate and Product Level Brand Architecture
Corporate and Product Level Brand Positioning
Brand Messaging & Positioning Development & Validation
Brand Lift Measurement
Brand Health & Equity Assessment
Competitive Positioning & Perception Research
BRAND STRATEGY WORK.
Brand Strategy Insight:
Should I Judge a Pill By Its Color?
March 14, 2022
When Storytelling Meets Visual Brand Identity: The Patient Connection
September 11, 2023
September 8, 2023
What is Brand Architecture?
August 14, 2023
THERE’S MORE TO EXPLORE
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