Developing Healthcare brands has never been more complex than in the current global environment. That’s why Brandsymbol offers an array of solutions driven by analytics, fueled with creativity and embraced by healthcare providers, caregivers, and patients. With decades of experience developing brand strategies, names, and logos for the most innovative healthcare solutions, cutting edge diagnostics, implantable medical devices, and the latest advances in brain and spinal cord stimulation, our solutions connect.
WHY WE’RE DIFFERENT
NO NAMING DATABASES
Your brand isn’t cookie cutter, and we don’t utilize a previously concepted bank of names to pull from for your project. Our global team of naming experts approaches each project individually, to develop original, inventive ideas that are specific to you, your brand, your drug attributes, and your goals. We’re all about recycling, but not for the work we do for clients.
TRADEMARK PARALEGALS ON STAFF
Our team includes trademark paralegals who screen and vet each candidate we show to you. We want to make sure we are only putting viable options in front of your team and take the necessary steps up front to do so.
TRADEMARK ANALYSIS
Our agency’s paralegals employ a combination of tools that includes nearly 200 international trademark databases and Common-Law Prescreen.
GLOBAL LINGUISTICS EVALUATION
The world will likely be your stage, and making sure your brand is received well in every market you’ll enter is our top priority. This thorough evaluation is conducted in your 10 identified primary language markets, with in-country, native language-speaking professionals, to ensure that brand names communicate the correct messaging across all geographic regions.
UNPARALLELED NAME VALIDATION
Validating names individually or in conjunction with existing names and descriptors done right leads to better choices. Our market research team develops customized surveys that work and adhere to the rigorous research constraints for Healthcare suppliers.
IN IT UNTIL YOU WIN IT
We guarantee a partnership until the name is approved. Period.
A TRACK RECORD OF SUCCESS
We’ve created more than 122 healthcare brand identities…and we’re not looking to slow down any time soon.
HEALTHCARE SOLUTIONS BRANDING SUCCESS STORIES.
Proudly Bringing Brands to Life for Our Healthcare Partners.
Healthcare Solutions Knowledge:

The 12 Brand Archetypes: The Innocent
Definition and characteristics The Innocent archetype represents purity, simplicity, and optimism. Brands embodying this archetype strive to create a sense of safety and positivity, appealing to consumers’ desire for simplicity and goodness. The Innocent is

The 12 Archetypes in Brand Identity
The 12 Archetypes are powerful tools for building and strengthening emotional connections with end users. They represent underlying narratives that deeply resonate with people, tapping into universal themes and shared human experiences. The concept of

CHMP Highlights: Drug Brand Naming for Emerging Medicines
The recent Committee for Medicinal Products for Human Use (CHMP) meeting, held October 14-17, 2024, showcased significant advancements in various therapeutic categories with the approval of ten new medicines, including the following: Alhemo (concizumab) Korjuny

Optimize Length of Interview (LOI) With A Brand Creation Agency
When designing any type of market research survey, it’s essential to take steps to optimize the Length of Interview (LOI). As a brand creation agency, we often advise our clients on how to effectively incorporate

Voices of Brandsymbol: Journeys in Creativity and Innovation
At Brandsymbol, our team members are the heart and soul of our success. We thrive on creativity, collaboration, and a shared passion for branding excellence. To offer a glimpse into the diverse experiences and insights

Celebrating 14 Years of Memories at Brandsymbol
June 2nd marked a significant milestone for Brandsymbol as we celebrated our 14th anniversary. To commemorate this occasion, we reached out to our team members and asked them to share their favorite memories from their