THE GLOBAL LEADER IN HEALTHCARE SOLUTIONS BRANDING.

Developing Healthcare brands has never been more complex than in the current global environment. That’s why Brandsymbol offers an array of solutions driven by analytics, fueled with creativity and embraced by healthcare providers, caregivers, and patients. With decades of experience developing brand strategies, names, and logos for the most innovative healthcare solutions, cutting edge diagnostics, implantable medical devices, and the latest advances in brain and spinal cord stimulation, our solutions connect.

WHY WE’RE DIFFERENT

NO NAMING DATABASES

Your brand isn’t cookie cutter, and we don’t utilize a previously concepted bank of names to pull from for your project. Our global team of naming experts approaches each project individually, to develop original, inventive ideas that are specific to you, your brand, your drug attributes, and your goals. We’re all about recycling, but not for the work we do for clients.

TRADEMARK PARALEGALS ON STAFF

Our team includes trademark paralegals who screen and vet each candidate we show to you. We want to make sure we are only putting viable options in front of your team and take the necessary steps up front to do so.

TRADEMARK ANALYSIS

Our agency’s paralegals employ a combination of tools that includes nearly 200 international trademark databases and Common-Law Prescreen.

GLOBAL LINGUISTICS EVALUATION

The world will likely be your stage, and making sure your brand is received well in every market you’ll enter is our top priority. This thorough evaluation is conducted in your 10 identified primary language markets, with in-country, native language-speaking professionals, to ensure that brand names communicate the correct messaging across all geographic regions.

UNPARALLELED NAME VALIDATION

Validating names individually or in conjunction with existing names and descriptors done right leads to better choices. Our market research team develops customized surveys that work and adhere to the rigorous research constraints for Healthcare suppliers.

IN IT UNTIL YOU WIN IT

We guarantee a partnership until the name is approved. Period.

A TRACK RECORD OF SUCCESS

We’ve created more than 122 healthcare brand identities…and we’re not looking to slow down any time soon.

HEALTHCARE SOLUTIONS BRANDING SUCCESS STORIES.

Proudly Bringing Brands to Life for Our Healthcare Partners.

Healthcare Solutions Knowledge:

The 12 Brand Archetypes: The Innocent

Definition and characteristics The Innocent archetype represents purity, simplicity, and optimism. Brands embodying this archetype strive to create a sense of safety and positivity, appealing to consumers’ desire for simplicity and goodness. The Innocent is

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The 12 Archetypes in Brand Identity

The 12 Archetypes are powerful tools for building and strengthening emotional connections with end users. They represent underlying narratives that deeply resonate with people, tapping into universal themes and shared human experiences. The concept of

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“Brandsymbol surpassed my expectations with their dedication to the customer. I was amazed that so many team members were working on our project! They were persistent in finding us a solution and never stopped trying.”

Stryker