In the News.

Q.

Not quite. See the correct answer below.

That’s correct, brand expert. You know your stuff.

Which is NOT an element of a brand strategy?
A.
Taxonomy Positioning Value Proposition Voice
Q.

Not quite. See the correct answer below.

That’s correct, brand expert. You know your stuff.

When gauging how people feel about your brand, it would be best to test for…
A.
Brand awareness Product market fit Brand perception Brand lift
Q.

Not quite. See the correct answer below.

That’s correct, brand expert. You know your stuff.

According to Forbes, which brand is currently the most valuable in 2020?
A.
Apple Disney Coca-Cola Google

brand new thinking:

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