MEET OUR SYMBOLERS.

As President & Co-CEO of Brandsymbol, Clayton’s collaborative philosophy fuels the growth for the agency & its teams. Beginning his career in branding in 1993 at Addison Whitney, Clayton’s passion for brand naming & drive for success propelled him to President & CEO. In 2010, Clayton’s vision for innovation & client integration for creating world-class brands was utilized as the bedrock for Brandsymbol.

Jennifer Tolley serves as Co-CEO of Brandsymbol, where she aligns vision, resources, and talent to deliver exceptional brand solutions. With a professional background spanning financial services and non-profits, she has led complex strategic initiatives that achieved measurable financial and operational efficiencies. She leverages this experience to strengthen the company’s organizational foundation and enhance client services. At Brandsymbol, Jennifer is passionate about building the structures and strategies that enable creative excellence to thrive.

Dyan blends a background as a pharmacist with a law degree & over 15 years’ experience in name safety testing, to provide regulatory leadership & marketing guidance to our team. Throughout her extensive career, her regulatory review & expert advice have been utilized by branding agencies on hundreds of brand & generic naming projects for the pharmaceutical & medical-device industries. Known for her keen sense of detail, Dyan can be found recharging by birding with camera in hand.

With over seven years of proven success at Brandsymbol, Cole has emerged as a trusted leader in client partnerships and brand innovation. He drives strategic initiatives that cultivate long-term relationships with some of the world’s most prominent organizations. Starting as an intern, his client-first mindset and ability to inspire confidence quickly accelerated his rise into senior leadership. Cole has led hundreds of branding initiatives, consistently aligning client vision with transformative outcomes that deliver measurable impact.

As the Creative Director of Brandsymbol, Caity works with clients & prepares brand collateral, as well as managing & training both US & global creative team members, leveraging their experience in creating targeted, unique, brand options. Utilizing her marketing background, proficient communication skills, & immerse creativity, she drives production innovation at Brandsymbol.

As a Managing Director, Danny leads our pharmaceutical business and guides the strategic direction of the agency to better serve our pharmaceutical and biotechnology clients. As a leading healthcare branding veteran with 25 years of pharmaceutical/biotechnology experience, Danny has successfully lead the development of over 100 global pharmaceutical & biotechnology brand names for some of the most recognized brands in the industry. Danny’s passion for branding and marketing makes him a great partner to mentor clients from the inception of an idea to the final stages of product & brand development, name safety and commercial testing, and global regulatory acceptance.

Rich has built a career designing & deploying strategic, go-to-market Branding plans for numerous Fortune 100 clients. His rigorous, fact-based analysis & professional perseverance has led to innovative brand solutions for P&G, Folgers, Pringles, & many more. If he isn’t examining & analyzing brand data, he’s fighting for our planet as a climate crisis warrior.

With seven years at Brandsymbol, Emilie leads both operations and marketing efforts to deliver seamless execution and strategic brand storytelling. She built the marketing function from the ground up and now ensures that client projects are efficient, high-quality, and impactful. Her combination of creative vision and operational rigor gives brands confidence that results will be delivered with precision.

Scott brings nearly a decade of experience in data analysis and custom research to Brandsymbol. With a background spanning regulatory consulting, economic research, and data analytics, he leads the development of strategic research approaches for healthcare and pharmaceutical clients. Scott’s foundation in economics and mathematics supports his ability to translate complex data into actionable brand insights.

Chip leads all client design, visual brand development & oversees the creation & execution of our internal brand. Chip continuously provides superior design for Brandsymbol clients through his drive, expertise & passion for building unique & meaningful visuals. His passions for music & culture run parallel with his knack for design & his work is truly second to none. In his free time, Chip can be found collecting, listening to & even producing his own music down on the beaches of the Florida Gulf.