Building world-class brands requires a world-wide presence, and our international team consists of brand leaders in 16 countries, spanning 6 continents. While our business cards say we build brands, our clients will tell you that collaboration and relationship building is also our sweet spot. Our corporate headquarters in beautiful Charlotte, North Carolina is our nucleus, but our global team lives and works all around the world.
MEET OUR SYMBOLERS.
Leadership
CLAYTON TOLLEY
Co-CEO
As President & Co-CEO of Brandsymbol, Clayton’s collaborative philosophy fuels the growth for the agency & its teams. Beginning his career in branding in 1993 at Addison Whitney, Clayton’s passion for brand naming & drive for success propelled him to President & CEO. In 2010, Clayton’s vision for innovation & client integration for creating world-class brands was utilized as the bedrock for Brandsymbol.
JENNIFER TOLLEY
Chairwoman & Co-CEO
As Co-CEO, Jennifer brings organizational leadership experience from financial services and non-profits. She has a history of leading strategic initiatives to achieve financial and operational efficiencies. Jennifer ensures Brandsymbol has the talent, resources, and internal alignment to achieve company goals and meet key organizational targets. You can find her enthusiastically pursuing her passion for racquet sports or scouting for event tickets in her off time.
DYAN ROWE DAVIS
President, Regulatory Division
Dyan blends a background as a pharmacist with a law degree & over 15 years’ experience in name safety testing, to provide regulatory leadership & marketing guidance to our team. Throughout her extensive career, her regulatory review & expert advice have been utilized by branding agencies on hundreds of brand & generic naming projects for the pharmaceutical & medical-device industries. Known for her keen sense of detail, Dyan can be found recharging by birding with camera in hand.
CAITLIN FRIEDRICH
Creative Director
As the Creative Director of Brandsymbol, Caity works with clients & prepares brand collateral, as well as managing & training both US & global creative team members, leveraging their experience in creating targeted, unique, brand options. Utilizing her marketing background, proficient communication skills, & immerse creativity, she drives production innovation at Brandsymbol.
DANIEL PLAISANCE
Managing Director
As a Managing Director, Danny leads our pharmaceutical business and guides the strategic direction of the agency to better serve our pharmaceutical and biotechnology clients. As a leading healthcare branding veteran with 25 years of pharmaceutical/biotechnology experience, Danny has successfully lead the development of over 100 global pharmaceutical & biotechnology brand names for some of the most recognized brands in the industry. Danny’s passion for branding and marketing makes him a great partner to mentor clients from the inception of an idea to the final stages of product & brand development, name safety and commercial testing, and global regulatory acceptance.
RICHARD GEORGE
Chief Brand Strategy Officer
Rich has built a career designing & deploying strategic, go-to-market Branding plans for numerous Fortune 100 clients. His rigorous, fact-based analysis & professional perseverance has led to innovative brand solutions for P&G, Folgers, Pringles, & many more. If he isn’t examining & analyzing brand data, he’s fighting for our planet as a climate crisis warrior.
NANCY DIAZ
Market Research Director
As the Market Research Director, Nancy employs her interest in fronting new offerings & leading market research teams to create optimal data output & analysis. With years of experience in numerous markets – including healthcare, B2B, B2C, & retail. Nancy brings a wealth of perspective to the agency, and has already found numerous ways to innovate & optimize the research offerings provided to clients.
EMILIE TOLLEY
Director of Corporate Communications
Emilie brings a deep passion for communication and brand storytelling to everything she does. Her early background includes a bachelor’s degree in music performance and a minor in pre-law philosophy from Loyola University in New Orleans. Her interest in intellectual property started through music but quickly evolved through her minor and working for Bayou Title Company throughout her undergrad.
CHIP BARTHELMES
Design Director
Chip leads all client design, visual brand development & oversees the creation & execution of our internal brand. Chip continuously provides superior design for Brandsymbol clients through his drive, expertise & passion for building unique & meaningful visuals. His passions for music & culture run parallel with his knack for design & his work is truly second to none. In his free time, Chip can be found collecting, listening to & even producing his own music down on the beaches of the Florida Gulf.
GLOBAL BRAND SPECIALISTS
AMI
India
AMY
San Fracisco, California
BETH
Austin, Texas
CAMILE
United Kingdom
CINDI
Columbus, OH
CLAUDIA
Brazil
EMMA
United Kingdom
GIULIANO
Italy
IGNASI
Spain
JAVIER
Colombia
KEVIN
United Kingdom
LYDIA
Japan
MAJA
Croatia
PATRICIA
Portugal
PILAR
Argentina
ROBIN
Asheville, NC
SOPHIA
France
SPENCER
Australia
SVEN
Germany
NATASHA
Ghana
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