MEET OUR SYMBOLERS.

Building world-class brands requires a world-wide presence, and our international team consists of brand leaders in 16 countries, spanning 6 continents. While our business cards say we build brands, our clients will tell you that collaboration and relationship building is also our sweet spot. Our corporate headquarters in beautiful Charlotte, North Carolina is our nucleus, but our global team lives and works all around the world.

Leadership

CLAYTON TOLLEY

President & CEO

As President and CEO for Brandsymbol and CEO of SafeMark, Clayton’s collaborative philosophy fuels the growth for the agency and its teams. Beginning his career in branding in 1993 at Addison Whitney, Clayton’s passion for brand naming and drive for success propelled him to President and CEO. In 2010, Clayton’s vision for innovation and client integration for creating world-class brands was utilized as the bedrock for Brandsymbol and its safety partner, SafeMark.

RICHARD GEORGE

Chief Brand Strategy Officer

Rich has built a career designing and deploying strategic, go-to-market Branding plans for numerous Fortune 100 clients. His rigorous, fact-based analysis and professional perseverance has led to innovative brand solutions for P&G, Folgers, Pringles, and many more. If he isn’t examining and analyzing brand data, he’s fighting for our climate as a climate crisis warrior.

DOUGLAS RAND

Managing Director

As Managing Director, Doug maintains a focus on team building and revenue generation. With nearly three decades of industry experience, Doug has developed highly recognized brands for some of the world’s largest companies. His leadership approach prioritizes the client experience and building trusting relationships. Doug’s experience in the field and dedication to learning is an inspiration to the entire Brandsymbol team. His dedication to knowledge also makes him the best trivia partner.

DANIEL PLAISANCE

Managing Director

As a Managing Director, Danny leads our pharmaceutical business and guides the strategic direction of the agency to better serve our pharmaceutical and biotechnology clients. As a leading healthcare branding veteran with 25 years of pharmaceutical/biotechnology experience, Danny has successfully lead the development of over 100 global pharmaceutical & biotechnology brand names for some of the most recognized brands in the industry. Danny’s passion for branding and marketing makes him a great partner to mentor clients from the inception of an idea to the final stages of product & brand development, name safety and commercial testing and global regulatory acceptance.

DYAN ROWE DAVIS

President of SafeMark

Dyan blends a background as a pharmacist with a law degree and over 15 years’ experience in name safety testing, to provide regulatory leadership and marketing guidance to our team. Throughout her extensive career, her regulatory review and expert advice have been utilized by branding agencies on hundreds of brand and generic naming projects for the pharmaceutical and medical-device industries. Known for her keen sense of detail, Dyan can be found recharging by birding with camera in hand.

ASHLEY TOLLEY

VP & Creative Director

As Creative Director, Ashley brings a decade of creative experience immersed in brand history and trends, and has strategically and efficiently led creative initiatives for clients, large and small, across all industry verticals. She’s organized a team of Brand Creation Project Managers and Global Creatives that are second to none in this industry. Branding is in her blood. She’s so ingrained in our proprietary methodology, that she even used it when naming her pets (Freya and Loki – named after Norse gods, of course).

ERIK WALDER

Chief Financial Officer

As the Chief Financial Officer of Brandsymbol and SafeMark, Erik is integral to the overall financial health and profitability of both agencies. Erik has been instrumental in developing new financial and operational processes and controls, while ensuring such changes continue to provide the highest levels of client satisfaction. As a licensed CPA, Erik has over 22 years of experience in both public audit and corporate accounting.

CHIP BARTHELMES

Design Director

Chip leads all client design, visual brand development and oversees the creation and execution of our internal brand. Chip continuously provides superior design for Brandsymbol clients through his drive, expertise and passion for building unique and meaningful visuals. His passions for music and culture run parallel with his knack for design and his work is truly second to none. In his free time, Chip can be found collecting, listening to and even producing his own music down on the beaches of the Florida Gulf.

GLOBAL BRAND SPECIALISTS

AMI

India

AMY

San Fracisco, California

BETH

Austin, Texas

CAMILE

United Kingdom

CINDI

Columbus, OH

CLAUDIA

Brazil

EMMA

United Kingdom

GIULIANO

Italy

IGNASI

Spain

JAVIER

Colombia

KEVIN

United Kingdom

LYDIA

Japan

MAJA

Croatia

PATRICIA

Portugal

PILAR

Argentina

ROBIN

Asheville, NC

SOPHIA

France

SPENCER

Australia

SVEN

Germany

NATASHA

Ghana