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We are the

We're a brand creation agency that blends global firepower and intelligence with the soul of a fiercely independent agency to build smart brands and relationships that are made for more.

WE’VE GOT THIS
DOWN TO A SCIENCE.

Infused with creativity.
Your company or product doesn’t just need a brand developed. You need a fact-based, custom-curated strategy that’s delivered success stories for some of the biggest brands in the world.

Our signature i4 Methodology is how we build smarter brands.

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“It was an absolute pleasure working with the team from Brandsymbol. Their systematic yet creative approach to naming convinced our team to operate outside of our comfort zone and evaluate options we would have never come up with on our own. It was exactly what the project needed to push us into break-through territory.”

Toyota

“Brandsymbol is an extremely organized, dedicated team of players who know how to get the job done! They can rally together and roll up their sleeves to do whatever it takes. Brandsymbol is a great asset to any organization, strategic and action oriented.”

Sun Pharma

"Brandsymbol has played an important role in helping to define the future direction of some of our most significant digital brands. Their methodologies and insights uncovered novel ideas and approaches, which will provide additional value for our customers and further differentiate us in the market."

BASF

The proof is in the PROCESS.

We’ve helped visionary brands achieve extraordinary results.

AbbVie | Pharma

ORILISSA™

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Chattem | Consumer

ALLERLIFE™

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Business

NV Energy

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Business

Watson Bowman Acme

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Business

Watson Bowman Acme

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Adam Brand Name | Consumer

AUTO NAVIGATOR

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  • Healthcare Brands
  • Business Brands
  • Consumer Brands

Experts who have walked the walk.

250+ Just a Few

Years of ExperienceGray Hairs

60+ 31

ProfessionalsDog Parents

34 53

Languages SpokenCountries Visited

22 91

Global Naming Team MembersAdvanced Degrees and Certifications

16 68

Countries RepresentedMusical Instruments Learned

Our team, led by awarded industry veterans, consists of branding specialists, designers, strategists, researchers, marketers, licensed pharmacists, and legal professionals from all over the globe, each embodying our core principle of Authentic Intelligence. Deep down, we’re a people agency that builds smart brands.

ABOUT US

 

Mike Williams: 2020 Leukemia & Lymphoma Society MOTY Candidate

September 11, 2020

We believe in giving back to our community.

Not only do we strive to build better brands but build a better world around us. Our team of passionate givers and doers proudly supports many local and global causes, from packing shoeboxes for Operation Christmas Child to taking on powerful pro bono projects.

LEARN MORE ABOUT HOW WE GIVE BACK
Q.

Not quite. See the correct answer below.

That’s correct, brand expert. You know your stuff.

What is a branded house?
A.
HGTV show Brand architecture system Type of Wordmark Form of Neologism
Next Question >
Q.

Not quite. See the correct answer below.

That’s correct, brand expert. You know your stuff.

What is a master brand?
A.
The top brand of the year Brand value proposition An anchoring brand name Brand superhero
Next Question >
Q.

Not quite. See the correct answer below.

That’s correct, brand expert. You know your stuff.

What is an asymmetric brand strategy?
A.
A flexible brand strategy that utilizes both the master brand and product brands Form of logo design Brand development time management system SEO tactic
Learn More

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  • About
    • Our Team
    • Careers
  • Approach
    • Services
      • Naming
      • Design
      • Strategy & Research
      • Launch
    • Our i4 Methodology
    • SafeMark Partnership
    • Who We Work With
    • Business
    • Consumer
    • Healthcare
      • Healthcare Solutions
      • Pharmaceutical
  • Work
  • Knowledge
  • Get in Touch
Check out our latest Brand Talk – 2021 FDA Updates for Proprietary Name Development & Evaluation.
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