Elyte
(ee-leet)
Callaway Golf partnered with Brandsymbol during a pivotal shift in their product strategy, exploring the development of a second, more accessible performance line of drivers. With an evolving retail landscape—where previous models are routinely discounted by major retailers like Dick’s Sporting Goods—Callaway needed a fresh brand that would stand apart from past releases and avoid internal product cannibalization.
Brandsymbol worked closely with the Callaway team to develop a name that would signal innovation and high performance while also carrying forward the brand’s legacy. The result was Elyte—a global name that nods to Ely Callaway, the company’s founder and speaks to elite performance through enhanced club head and ball speed. The unique spelling helps secure a clean, ownable trademark while maintaining clarity and simplicity for consumers.
Since launch, Elyte has consistently ranked among the top-performing drivers of the year and has been widely recognized by leading reviewers in the golf world. The name contributes to a strong new product story—one that is differentiated, memorable, and designed to drive excitement on shelves and in bags worldwide.
Brandsymbol worked closely with the Callaway team to develop a name that would signal innovation and high performance while also carrying forward the brand’s legacy. The result was Elyte—a global name that nods to Ely Callaway, the company’s founder and speaks to elite performance through enhanced club head and ball speed. The unique spelling helps secure a clean, ownable trademark while maintaining clarity and simplicity for consumers.
Since launch, Elyte has consistently ranked among the top-performing drivers of the year and has been widely recognized by leading reviewers in the golf world. The name contributes to a strong new product story—one that is differentiated, memorable, and designed to drive excitement on shelves and in bags worldwide.