brand authority insights.

To us, branding is a lifestyle. From starting our days researching branding trends to evaluating the product positioning for that commercial we just saw on Hulu, our minds are constantly racing with branding thoughts and ideas. This is our home for sharing what's new, what's to come, and what's what within the world of branding.

FEATURED INTELLIGENCE
Message in a Brand Name: Telling The Product Story in Pharmaceutical Naming

August 28, 2021

3 Questions To Ask When Selecting a Brand Naming Agency

March 15, 2021

Long-term Effects from The Virtual Shift During COVID-19 – Branding in The Digital Age

August 24, 2020

Is Your Market Research Data Accurate?

April 9, 2019

Are We Running Out of Trademarks?

September 15, 2022

Book List for Brand Naming Inspiration

September 29, 2020

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“Brandsymbol has a more solid, fact-based, analytical approach while most firms base their efforts on subjectivity.”

Blue Cross Blue Shield

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