brand authority insights.

To us, branding is a lifestyle. From starting our days researching branding trends to evaluating the product positioning for that commercial we just saw on Hulu, our minds are constantly racing with branding thoughts and ideas. This is our home for sharing what's new, what's to come, and what's what within the world of branding.

FEATURED INTELLIGENCE

The 12 Archetypes in Brand Identity

January 22, 2025

2025 Brand Name Annual Report FDA Brand Name Trends in 2025

January 27, 2026

2025 Brand Name Annual Report EMA Brand Name Trends in 2025

March 25, 2026

Brand Name Annual Report: FDA 2024

January 7, 2025

Essential Trademark Prescreening During Name Creation

November 7, 2024

Optimize Length of Interview (LOI) With A Brand Creation Agency

October 3, 2024

Dual Branding: A Strategic Approach

September 19, 2024

Filter By:

Preparing for the INN Submission Deadline: What You Need to Know

March 26, 2026

2025 Brand Name Annual Report EMA Brand Name Trends in 2025

March 25, 2026

The Big Game Ads That Kept Us Talking

February 20, 2026

Key Considerations for Developing Strong Clinical Trial Branding

February 11, 2026

Falling in Love With These Campaigns: Valentine’s 2026

February 6, 2026

2025 Brand Name Annual Report FDA Brand Name Trends in 2025

January 27, 2026

The Regulatory AI Revolution: How MOSAIQTM Is Reinventing Name Safety in Pharma

January 25, 2026

“Brandsymbol has a more solid, fact-based, analytical approach while most firms base their efforts on subjectivity.”

Blue Cross Blue Shield

The 2026 NICE Classification Update & Why it Matters for Trademark Strategy

January 14, 2026

Cloud Dancer: A Fresh Start for 2026 Branding

January 4, 2026

Definitions and Characteristics of The Creator Archetype

December 29, 2025

A study on how the Brand Name & Storage of Vaccine Products help in product selection and patient communication

December 27, 2025

Trends in Holiday Logos: What’s Ho Ho Hot This Season?

December 23, 2025

FAQ’s for Drug Information for Animal Health Products

December 17, 2025

How Sustainable Branding Will Redefine Pharma

December 17, 2025

The MOSAIQ Effect - Where Collaboration Meets Clarity

December 9, 2025

Definition and Characteristics of The Jester Archetype

November 30, 2025

Naming Tips for Pharmaceutical Modifiers in Key European Markets

November 21, 2025

Beyond Acronyms: How Clinical Trial Names Shape Patient Engagement

November 19, 2025

The Ruler Archetype: Power, Leadership, and Brand Authority Explained

October 28, 2025

brand new thinking:

Preparing for the INN Submission Deadline: What You Need to Know

2025 Brand Name Annual Report EMA Brand Name Trends in 2025

The Big Game Ads That Kept Us Talking

Key Considerations for Developing Strong Clinical Trial Branding

Falling in Love With These Campaigns: Valentine’s 2026

2025 Brand Name Annual Report FDA Brand Name Trends in 2025

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