Coffee Break With Brandsymbol
September 4, 2026
The 12 Archetypes in Brand Identity
January 22, 2025
brand authority insights.
To us, branding is a lifestyle. From starting our days researching branding trends to evaluating the product positioning for that commercial we just saw on Hulu, our minds are constantly racing with branding thoughts and ideas. This is our home for sharing what's new, what's to come, and what's what within the world of branding.
FEATURED INTELLIGENCE
Should You Rename? 4 Signs Your B2B Brand Name May Need a Second Look
September 3, 2026
Mastering Pharmaceutical Brand Naming in a Globalized Market
August 5, 2026
The Hidden Cost of Descriptive Brand Names
July 14, 2026
Clinical Trial Naming for Global Pharma
July 13, 2026
Where Pharma Differentiation Really Begins
May 14, 2026
“Brandsymbol has a more solid, fact-based, analytical approach while most firms base their efforts on subjectivity.”
2025 Brand Name Annual Report EMA Brand Name Trends in 2025
March 25, 2026
The Big Game Ads That Kept Us Talking
February 20, 2026
Key Considerations for Developing Strong Clinical Trial Branding
February 11, 2026
Falling in Love With These Campaigns: Valentine’s 2026
February 6, 2026
2025 Brand Name Annual Report FDA Brand Name Trends in 2025
January 27, 2026
Cloud Dancer: A Fresh Start for 2026 Branding
January 4, 2026
Definitions and Characteristics of The Creator Archetype
December 29, 2025
brand new thinking:
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