brand authority insights.

To us, branding is a lifestyle. From starting our days researching branding trends to evaluating the product positioning for that commercial we just saw on Hulu, our minds are constantly racing with branding thoughts and ideas. This is our home for sharing what's new, what's to come, and what's what within the world of branding.

FEATURED INTELLIGENCE

The 12 Archetypes in Brand Identity

January 22, 2025

Brand Name Annual Report: FDA 2024

January 7, 2025

Essential Trademark Prescreening During Name Creation

November 7, 2024

Optimize Length of Interview (LOI) With A Brand Creation Agency

October 3, 2024

Dual Branding: A Strategic Approach

September 19, 2024

Filter By:

Brand Guidelines ≠ Optional: The Case for Clarity in Pharma

July 7, 2025

FDA POCA Now Includes Purple Book as a Data Source

July 7, 2025

Definition and Characteristics of The Magician Brand Archetype

June 30, 2025

FAQs Around Nonproprietary Names

June 16, 2025

Definition and Characteristics of The Outlaw Brand Archetype

May 29, 2025

Drug Name Safety Testing – What is it and Why is it Needed?

May 20, 2025

Definition and Characteristics of The Hero Brand Archetype

April 25, 2025

“Brandsymbol has a more solid, fact-based, analytical approach while most firms base their efforts on subjectivity.”

Blue Cross Blue Shield

Why Competitive Audits Are Foundational In Pharmaceutical Naming

April 15, 2025

A Misbranding Review For a Brand Name - Is It Really Needed?

April 2, 2025

Definition and Characteristics of The Sage Archetype

March 31, 2025

Incorporating Teams Into the Brand Naming Process

March 8, 2025

Biologic and Biosimilar Naming: Do You Need a Distinguishing Suffix?

March 7, 2025

The 12 Brand Archetypes: The Explorer

March 4, 2025

Why Early Planning Matters for Pharmaceutical Brand Naming

February 18, 2025

The 12 Brand Archetypes: The Innocent

January 30, 2025

The 12 Archetypes in Brand Identity

January 22, 2025

Brand Name Annual Report: FDA 2024

January 7, 2025

The Hidden Costs of Poor Pharma Naming Management

January 2, 2025

Essential Trademark Prescreening During Name Creation

November 7, 2024

brand new thinking:

Brand Guidelines ≠ Optional: The Case for Clarity in Pharma

FDA POCA Now Includes Purple Book as a Data Source

Definition and Characteristics of The Magician Brand Archetype

FAQs Around Nonproprietary Names

Definition and Characteristics of The Outlaw Brand Archetype

Drug Name Safety Testing – What is it and Why is it Needed?

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