brand authority insights.

To us, branding is a lifestyle. From starting our days researching branding trends to evaluating the product positioning for that commercial we just saw on Hulu, our minds are constantly racing with branding thoughts and ideas. This is our home for sharing what's new, what's to come, and what's what within the world of branding.

FEATURED INTELLIGENCE
The 12 Archetypes in Brand Identity

January 22, 2025

Brand Name Annual Report: FDA 2024

January 7, 2025

Essential Trademark Prescreening During Name Creation

November 7, 2024

Optimize Length of Interview (LOI) With A Brand Creation Agency

October 3, 2024

Dual Branding: A Strategic Approach

September 19, 2024

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“Brandsymbol has a more solid, fact-based, analytical approach while most firms base their efforts on subjectivity.”

Blue Cross Blue Shield

brand new thinking:

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