NAVIGATING NONPROPRIETARY NAMING
September 30, 2020
Benelli Enters Bolt-Action Rifle Market with Introduction of the Lupo
July 30, 2020
brand authority insights.
To us, branding is a lifestyle. From starting our days researching branding trends to evaluating the product positioning for that commercial we just saw on Hulu, our minds are constantly racing with branding thoughts and ideas. This is our home for sharing what's new, what's to come, and what's what within the world of branding.
FEATURED INTELLIGENCE
BOOK LIST FOR NAMING INSPIRATION
September 29, 2020
Mike Williams: 2020 Leukemia & Lymphoma Society MOTY Candidate
September 11, 2020
Emerging COVID-19 Vaccines – Unique Branding Considerations
September 10, 2020
Why to Brand Your Medical Device
September 4, 2020
BASF Launches ZoomLab and RegXcellence
August 7, 2020
“Brandsymbol has a more solid, fact-based, analytical approach while most firms base their efforts on subjectivity.”
Looking Back and Moving Forward: Brandsymbol
August 7, 2020
Naming Types & Opportunities
July 24, 2020
How Did the Coronavirus (COVID-19) Get its Name?
May 24, 2020
The Cost for a Drug, During the Clinical Trial Phase
May 13, 2020
THERE’S MORE TO EXPLORE
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