Throughout history the most successful consumer brand names have proven to incite intense connection with the consumer, creating powerful associations of loyalty, attraction, convenience, recognition, and personal choice. In today’s environment, developing a world-class name for your new consumer product that inspires brand loyalty has never been more challenging. In fact, when you consider brand naming trends in consumer electronics, consumer packaged goods, automotive, and personal care products, it’s easy to see why names and naming strategies must evolve. Whether you are facing developing a standalone brand name for multi-generational audiences or new names that work with established brand names, Brandsymbol’s global teams are here to help.
Customer-Obsessed Branding
Our agency has 200+ years of combined consumer branding agency experience leads to solutions that are data-driven and highly-focused on your specific target audiences. We tap into the mindset of your audience from the start of each project to craft brands that consumers love.
No Naming Databases
Your brand isn’t cookie cutter, and we don’t utilize a previously concepted bank of names to pull from for your project. Our global team of naming experts approaches each project individually, to develop original, inventive ideas that are specific to you, your brand, your industry, and your goals. We’re all about recycling, but not for the work we do for clients.
Trademark Paralegals On Staff
Our team includes trademark paralegals who screen and vet each name candidate we show to you using a combination of tools that includes nearly 200 international trademark databases. We want to make sure we are only putting viable options in front of your team and take the necessary steps up front to do so. Does your branding agency do that?
Experience In Your Industry
Technology, automotive, financial, CPG, professional services, hospitality, energy. The list goes on. Our senior leadership team has built a brand naming agency with global expertise and experience across countless consumer-focused industries, and has navigated the complexities and nuances of each. We speak the language of your target customers, because we’ve been there time and time again.
Global Linguistics Evaluation
The world will likely be your stage, and making sure your brand is received well in every market you enter is our top priority. This thorough evaluation is conducted in your 10 identified primary language markets, with in-country, native language-speaking professionals, to ensure the names communicate the correct messaging across all geographic regions.
Unparalleled Name Validation
Validating names individually or in conjunction with existing names and descriptors done right leads to better choices. Our market research team develops customized surveys to uncover how names will perform among your target audience.
In It Until You Win It
We guarantee a partnership until you get the brand name you need. Period.
CONSUMER BRANDING SUCCESS STORIES.
Our Consumer Brand Partners.
Consumer Branding knowledge:
The Big Game Ads That Kept Us Talking
Every year, the big game generates millions of dollars in advertising spend, with brands investing an average of $8 million per commercial to capture the attention of more than 124 million viewers between plays. The
Definitions and Characteristics of The Creator Archetype
The Creator archetype embodies innovation, imagination, and artistry. Rooted in the desire to express oneself and bring new ideas to life, Creator brands inspire creativity and encourage self-expression among their audiences. These brands position themselves
Trends in Holiday Logos: What’s Ho Ho Hot This Season?
The holidays bring an explosion of beautiful and captivating seasonal campaigns, festive packaging, and holiday logos. Brands across the world use this moment to add a touch of joy to their visual identity while strengthening
Definition and Characteristics of The Jester Archetype
The Jester archetype embodies humor, playfulness, and a lighthearted approach to life. Rooted in the desire to entertain and uplift, Jester brands serve as sources of joy and laughter for their audiences, encouraging them to
The Ruler Archetype: Power, Leadership, and Brand Authority Explained
Definition and Characteristics of The Ruler Archetype The Ruler archetype embodies power, control, and leadership. Rooted in the desire to create order and structure, Ruler brands position themselves as authoritative figures in their industry, inspiring
The Best 2025 Halloween Campaigns
Every year, brands take the opportunity to create unique and engaging Halloween campaigns, and this year was no exception. From product redesigns to clever collaborations, these Halloween marketing campaigns show how creative branding can elevate