Throughout history the most successful consumer brand names have proven to incite intense connection with the consumer, creating powerful associations of loyalty, attraction, convenience, recognition, and personal choice. In today’s environment, developing a world-class name for your new consumer product that inspires brand loyalty has never been more challenging. In fact, when you consider brand naming trends in consumer electronics, consumer packaged goods, automotive, and personal care products, it’s easy to see why names and naming strategies must evolve. Whether you are facing developing a standalone brand name for multi-generational audiences or new names that work with established brand names, Brandsymbol’s global teams are here to help.

Customer-Obsessed Branding

Our agency has 200+ years of combined consumer branding agency experience leads to solutions that are data-driven and highly-focused on your specific target audiences. We tap into the mindset of your audience from the start of each project to craft brands that consumers love.

No Naming Databases

Your brand isn’t cookie cutter, and we don’t utilize a previously concepted bank of names to pull from for your project. Our global team of naming experts approaches each project individually, to develop original, inventive ideas that are specific to you, your brand, your industry, and your goals. We’re all about recycling, but not for the work we do for clients.

Trademark Paralegals On Staff

Our team includes trademark paralegals who screen and vet each name candidate we show to you using a combination of tools that includes nearly 200 international trademark databases. We want to make sure we are only putting viable options in front of your team and take the necessary steps up front to do so. Does your branding agency do that?

Experience In Your Industry

Technology, automotive, financial, CPG, professional services, hospitality, energy. The list goes on. Our senior leadership team has built a brand naming agency with global expertise and experience across countless consumer-focused industries, and has navigated the complexities and nuances of each. We speak the language of your target customers, because we’ve been there time and time again.

Global Linguistics Evaluation

The world will likely be your stage, and making sure your brand is received well in every market you enter is our top priority. This thorough evaluation is conducted in your 10 identified primary language markets, with in-country, native language-speaking professionals, to ensure the names communicate the correct messaging across all geographic regions.

Unparalleled Name Validation

Validating names individually or in conjunction with existing names and descriptors done right leads to better choices. Our market research team develops customized surveys to uncover how names will perform among your target audience.

In It Until You Win It

We guarantee a partnership until you get the brand name you need. Period.


Our Consumer Brand Partners.

Consumer Branding knowledge:


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“We are very happy we made the decision to work with Brandsymbol. The customized approach Brandsymbol applied to our project was well structured, strategic, and timely. It was clear that Brandsymbol was on the same page as the Wendy's team in regard to the creative direction we wanted to pursue, and this was evident in the results...We truly enjoyed working with them, not as a vendor, but as a partner.”