Our i4 Methodology is engineered to generate creative branding solutions driven by rigorous, fact-based assessment. It’s our pathway to creating and evolving smarter brands that enter the market #WithAuthority and leave lasting impressions for years to come.
PART SCIENCE. Part Art. All-Parts Transformational.
Exploration is curiosity put into action.
Every project begins by developing the optimal strategic framework along with building team collaboration with the client and agency. Since 1995, our methodology has been the bedrock for creating some of the world’s most recognized brands.
The true work begins here, knees deep in exploration and possibilities, with the goal of gaining a thorough understanding of the true opportunities and the path to branding success.
The cornerstone of creative.
Identifying and aligning on the optimal strategy before creative begins is crucial. A clearly defined strategy serves as the road map to success for a project and ensures that all creative development, review, and refinement is undertaken with vision and purpose. This is true creative excellence.
Inspiration starts with ideation.
No shortcuts. No recycled material. Your company, product, or service isn’t cookie cutter. Developing your brand shouldn’t be either.
Our approach to creative ideation brings together our full-time creative team and global team members across six continents and 16 countries in order to create lasting brands that resonate across the globe. We work together, discussing strategies, culling through research, and collaborating with your team to expand on the creative pathways established in i2. The result is highly differentiated, unique, creative, and strategic branding solutions.
Whether we’re developing a brand name, visual identity, or marketing materials, you’ll be shown creative options that truly inspire.
Depending on your brand project, we place everything under the appropriate microscope. We understand the importance of validation, both quantitatively and qualitatively. Global linguistics, commercial market research, name safety testing, A/B testing, and beyond–our i4 can be tailored to each project’s specific needs.
Fact-based, data-driven decisions lead to lasting brands and provide your team with ultimate confidence in bringing your brand to market.
Are We Running Out of Trademarks?
September 21, 2021
4 Tips for Naming to a Global Audience
September 3, 2021
Key Considerations For Developing Strong Clinical Trial Branding
August 18, 2021
Timing Counts: Tips for Compounds in Phases I & II
August 5, 2021
Brandsymbol Volunteers at Reedy Creek Park
July 16, 2021
THERE’S MORE TO EXPLORE
Like what you see? Sign up for an inside look at our latest branding insights.