COMPREHENSIVE
VERBAL BRANDING
& PRODUCT NAMING.
What’s in a name?
Quite a lot. The development of your brand name sets the foundation for a long-term brand strategy and could mean the difference between a home run and a business flop. A strong company brand or product name takes into account a myriad of factors, from social, economic, and cultural trends, to existing trademarks and global linguistic considerations. It must be as relevant today as it will be years down the road.
Having led brand name development across thousands of projects, we’ve honed our approach and crafted a unique i4 Methodology for brand naming and trademark development that yields results that resonate. Through our creative, data-driven approach, we refuse to cut corners, leading to remarkable name candidates, stricter validation, and a smoother process than the competition. Creating world-class brands is what we do. Creating long-lasting partnerships is what we love.
BRAND NAMING
Our approach is both data-driven and highly creative, in order to develop brand names and verbal brand identities that continue to deliver.
BRAND NAMING
Our approach is both data-driven and highly creative, in order to develop brand names and verbal brand identities that continue to deliver.
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Services All Industries
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Brand Name Development & Validation
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Corporate Identity Development & Validation
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Tagline Development & Validation
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Global Linguistics Evaluation
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Trademark Evaluation
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URL Evaluation and Availability
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Healthcare-specific Services
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Proprietary Name Development
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Modifier Development
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Non-Proprietary Name Development (USAN/INN)
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Clinical Trial Name Development
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Category Name Development
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Class Name Development
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OUR NAMES
ON DISPLAY.
Take a look around the office, go for a drive, or head to the pharmacy and you’ll see the outcomes of our brand naming projects.
brand naming insight:
Should I Judge a Pill By Its Color?
March 14, 2022
When Storytelling Meets Visual Brand Identity: The Patient Connection
September 11, 2023
MASTERING REBRANDING
September 8, 2023
What is Brand Architecture?
August 14, 2023
THERE’S MORE TO EXPLORE
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