Quite a lot. The development of your brand name sets the foundation for a long-term brand strategy and could mean the difference between a home run and a business flop. A strong company brand or product name takes into account a myriad of factors, from social, economic, and cultural trends, to existing trademarks and global linguistic considerations. It must be as relevant today as it will be years down the road.
Having led brand name development across thousands of projects, we’ve honed our approach and crafted a unique i4 Methodology for brand naming and trademark development that yields results that resonate. Through our creative, data-driven approach, we refuse to cut corners, leading to remarkable name candidates, stricter validation, and a smoother process than the competition. Creating world-class brands is what we do. Creating long-lasting partnerships is what we love.
Our approach is both data-driven and highly creative, in order to develop brand names and verbal brand identities that continue to deliver.
Our approach is both data-driven and highly creative, in order to develop brand names and verbal brand identities that continue to deliver.
Take a look around the office, go for a drive, or head to the pharmacy and you’ll see the outcomes of our brand naming projects.
Quite well, in fact.
Crafting brands that are as well received in the market as they are in the boardroom is our priority.
Brand identities developed
Names taken through linguistics
Trademark searches performed
of Projects with global representation
March 14, 2022
September 11, 2023
September 8, 2023
August 14, 2023
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