COMPREHENSIVE
VERBAL BRANDING
& PRODUCT NAMING.
What’s in a name?
Quite a lot. The development of your brand name sets the foundation for a long-term brand strategy and could mean the difference between a home run and a business flop. A strong corporate brand or product name takes into account a myriad of factors, from social, economic, and cultural trends, to existing trademarks and global linguistic considerations. It must be as relevant today as it will be years down the road.
Having led brand name development across thousands of projects, we’ve honed our approach over the years and crafted a unique i4 Methodology for brand naming that yields results that speak for themselves. Through our creative, data-driven approach, we refuse to cut corners, leading to remarkable name candidates, stricter validation, and a smoother process than the competition. Creating world-class brands is what we do. Creating long-lasting partnerships is what we love.
BRAND NAMING
Our approach is both data-driven and highly creative, in order to develop brand names and verbal brand identities that continue to deliver.
BRAND NAMING
Our approach is both data-driven and highly creative, in order to develop brand names and verbal brand identities that continue to deliver.
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Services All Industries
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Brand Name Development
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Corporate Identity Development
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Tagline Development
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Global Linguistics Evaluation
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Trademark Evaluation
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URL Evaluation and Availability
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Healthcare-specific Services
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Proprietary Name Development
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Modifier Development
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Non-Proprietary Name Development (USAN/INN)
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Clinical Trial Name Development
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Category Name Development
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Class Name Development
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OUR NAMES
ON DISPLAY.
Take a look around the office, go for a drive, or head to the pharmacy and you’ll see the outcomes of our brand naming projects.
brand naming insight:
Should I Judge a Pill By Its Color?
March 14, 2022
Corporate Identity: The Voice of a Brand
March 9, 2023
2022 EMA Brand Name Annual Review
February 17, 2023
2022 FDA Brand Name Annual Review
January 18, 2023
SafetyPulse Fall Newsletter
October 14, 2022
Behind the Brand: Interview With Clean Juice
July 11, 2022
THERE’S MORE TO EXPLORE
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