Quite a lot. The development of your brand name sets the foundation for a long term brand strategy, and could mean the difference between a home run and business flop. A powerful brand or product name takes into account a myriad of factors, from social, economic, and cultural trends, to existing trademarks and global linguistic considerations. It must be as relevant today as it will be years down the road.
Having lead brand name development across thousands of projects, we’ve honed our approach over the years, and crafted the i4 Methodology for brand naming. Through our creative, data-driven approach, we refuse to cut any corners, leading to more name candidates, wider variety, stricter validation, and an all around smoother process than our competition.
Our approach is both data-driven and highly creative, in order to develop brand names and verbal brand identities that continue to deliver.
Our approach is both data-driven and highly creative, in order to develop brand names and verbal brand identities that continue to deliver.
Take a look around the office, go for a drive, or head to the pharmacy and you’ll see the outcomes of our brand naming projects.
Quite well, in fact.
Crafting brands that are as well received in the market as they are in the boardroom is our priority.
Brand identities developed
Names taken through linguistics
Trademark searches performed
of Projects with global representation
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July 11, 2022
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December 30, 2021
December 20, 2021
December 15, 2021
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[8:49 AM] Jacob Lindgren