GE | naming and branding

GE Appliance requested a new product brand name for a first of its kind, all-in-one dryer that highlighted its uniqueness in the market. Brandsymbol identified a creative direction using ideation sessions with the project team to create the chosen identity: RightHeight™. This name clearly conveys the product’s capabilities, drawing attention to its functionality succinctly.  

RightHeight™ | brand name development services

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