H2prO™
(eych-too-proh]
Freudenberg, a trusted name in technical solutions and innovation, turned to Brandsymbol to name their newest product. This launch introduced a brand-new product category, blending the functionality of a flat mop with a dual-tank system that 100% ensures clean water separation for a superior cleaning experience. The challenge? Navigating diverse product formats, such as a vertical flat mop, while also addressing consumer confusion around refill naming conventions.
After leveraging our i4 Methodology through a thoughtful three-round creative process, H2prO emerged as the perfect creative solution. The name highlights the product’s advanced water-cleaning technology while offering flexibility for future “Pro” or “H2O”-themed line extensions.
Launched on Walmart.com in January 2025, with in-store availability soon after, the O-Cedar H2prO Flat Mop System is already making a splash in the cleaning market.