allerlife

Chattem’s new OTC product, a drug-free allergy health supplement, was introduced as “from the makers of Allegra™ Allergy,” which leverages its history in the seasonal allergy market—but it needed an identity of its own. Brandsymbol leveraged creative concepts that clearly communicated key aspects of the seasonal allergy consumers’ lifestyle while alluding to the product’s descriptive cues, resulting in the name AllerLife™. Our creative approach resulted in a consumer-focused brand that is descriptive, aspirational, and clearly associated with Allegra™.