Infinity Pharmaceuticals | pharmaceutical brand naming

Infinity Pharmaceuticals and Abbvie collaborated to develop and commercialize duvelisib, an evolutionary cancer therapy offering an oral, dual P13K inhibitor that delivers the power of combination therapy in a single pill. To develop a brand name for them, Brandsymbol wanted to highlight the power of a combination therapy in a single pill. The chosen name, Copiktra, highlights many of the creative cues Abbvie and Infinity wanted to accentuate. The prefix “co” has a dual meaning, alluding to courage, as well as the combination therapy, “pik” refers to the PI3K oral inhibitor, and “tra” comes from transformational. 

Copiktra | pharmaceutical branding agency

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