Brandsymbol was approached by BASF to create a name for their revolutionary new catalytic emissions control system—the first of its kind to meet the EPA certification requirements for the US Urban Bus Retrofit Program. Working rigorously with BASF’s internal team, Brandsymbol created the master brand EMPRO, which clearly highlights the product’s purpose: emissions protection. The simplicity of the brand and clear connections to the emissions protection initiative establish EMPRO™ as an industry leader. 

EMPRO™ | brand naming firm

more brands we helped build