hp stream

HP Stream | Brandsymbol | brand name development services

HP wanted to try something new with their entry-level computer brand and came to Brandsymbol knowing our proven i4 Methodology would deliver. After identifying that HP’s competitors seemed to favor a series branding strategy, Brandsymbol knew there would be an opportunity for HP to differentiate itself by developing a sub-brand that would speak directly to an audience looking for more entry-level devices. 

HP Stream lets customers looking to purchase an entry-level laptop know they’re getting something fresh and streamlined. They can be confident that they are flowing forward and that their new technology purchase will be a smooth and calm experience. 

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